The global platform economy: A new offshoring institution enabling emerging-economy microproviders by Lehdonvirta, V, Kassi, O, Hjorth, I, Barnard, H, Graham, M

“…Global online platforms match firms with service providers around the world, in services ranging from software development to copywriting and graphic design. Unlike in traditional offshore outsourcing, service providers are predominantly one-person microproviders located in emerging-economy countries not necessarily associated with offshoring and often disadvantaged by negative country images. …”

ADVERTISING : PRINCIPLES & PRACTICE / by Wells, William, 1926-, author 240788, Burnett, John, 1944-, author 240796, Moriarty, Sandra E., (Sandra Ernst), author 618229

The “happiness” concept in the Russian and German advertising texts by Zharyonova Natalia Vyacheslavovna, Borisov Dmitry Alexandrovich, Zintsova Uliya Nikolayevna

“…The authors of the article have tried to answer the following question: Do copywriters take into account a national mindset when creating an illusion of easy-to-get happiness in advertising slogans? …”
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Spatial aspects of the interpretation of cultural heritage by Sedlacek, Jozef, Matějka, Daniel, Fialová, Zuzana, Klepárník, Radim

“…Creating an exhibition is a multidisciplinary task which, besides the work of the authors of the scenario, copywriters and experts in the given topic, involves also the work of architects and landscape architects. …”
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Essays on the Economics of Artificial Intelligence and Future of Knowledge Work by Munyikwa, Zanele

“…In Chapter 2, attention shifts to the direct influence of generative AI on knowledge work through a randomized field experiment in the copywriting industry. This analysis explores how AI-driven tools not only enhance content creation but also impact productivity, creativity, and workers’ subjective feelings of ownership over their work. …”
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Online promotion of private hospital promoting medical tourism : a multimodal analysis from a cultural perspective by Wan Fatimah Solihah Wan Abdul Halim, Intan Safinaz Zainudin, Nor Fariza Mohd Nor

“…The findings help create awareness of communicative strategies in designing medical tourism websites that involve meaning making through texts and images and the possible cultural interpretation especially among copywriters, website designers or medical tourism stakeholders.…”
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Memperkasa Latihan Mengoptima Impak Pemasaran Digital: Kajian Kes ke atas Komuniti Petani by Abu, Noor Hidayah, Othman, Zakirah, Mohd Shafie, Shafini

“…Hasil dapatan kajian mendapati antara latihan-latihan yang diperlukan oleh responden ialah kaedah copywriting atau penulisan ayat iklan yang berjaya menarik perhatian pelanggan, kaedah penghasilan gambar dan infografik yang menarik dan kaedah suntingan video. …”
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Website as Digital Marketing Media of Ecotourism Medokan Ayu Mangrove Botanical Gardens in Rungkut District, Surabaya, East Java by Hariadi Yutanto Yutanto, Suhartono Suhartono Suhartono, Ellen Theresia Sihotang, Kartika Marta Budiana, Diah Ekaningtyas Ekaningtyas

“…Based on the results of observations, ten Pokdarwis administrators were able to operate the Pokdarwis website by filling content calendar and doing copywriting. This training had a positive response from the partner, especially the administrators, who suggested that the PkM team continue to provide mentoring with website management. …”
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FORMATION OF THE INDIVIDUAL STYLE OF FUTURE TRANSLATORS’ PROFESSIONAL ACTIVITIES: INTERNATIONAL CONTEXT by Oleh A. Lavnikov

“…As a result of the analysis of foreign scientific literature, the following organizational and pedagogical conditions of formation of individual style of professional activities of future translators abroad are substantiated: taking into account the requirements and features of the market of translation services for preparation of future translators; ensuring the relationship between the educational process and real professional activity; the study of different word-forming models in a foreign language; the introduction of educational courses (technical written text, copywriting or legal editing, etc.), which are aimed at developing writing skills, etc. …”
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Promotions and Team Building for Marketing Campaigns by Ruslana Sodoma, Oleg Kovalchuk, Oksana Sadura, Nazariy Popadynets

“…The main reason for team building is that marketing campaigns usually require work with different specialists such as marketers, designers, copywriters, analysts, etc. Therefore, project teams secure necessary communication and coordination between project participants to avoid misunderstandings and ensure the successful implementation of the project. …”
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SEMANTIC NETWORK FOR FORMING THE CONTENT OF TEXT MESSAGES FOR THE PROMOTION OF MOBILE APPLICATIONS TO THE CONSUMER MARKET by Yu. P. Ehlakov, E. K. Malakhovskaya

“…In the study, provisions of classical and digital marketing, copywriting, semiotics, psycholinguistics as well as Customer Development methodology are analysed. …”
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A functional analysis of theme and thematic progression of private hospital websites by Wan Fatimah Solihah Wan Abdul Halim, Intan Safinaz Zainudin, Nor Fariza Mohd Nor

“…The findings can be a guide for copywriters, website designers or medical tourism stakeholders to be aware of meaning-making strategies in promoting medical websites for medical tourism purpose.…”
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Promoting medical tourism: a multimodal communicative framework in private hospitals from an intercultural perspective by Wan Fatimah Solihah Wan Abdul Halim, Intan Safinaz Zainudin, Nor Fariza Mohd Nor, Badriyah Yusof

“…The study’s contribution in the form of a multimodal communicative framework aims to help stakeholders and copywriters in medical tourism understand potential cultural sensitivity and communicative strategies while designing successful medical tourism websites for international promotion. …”
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Perancangan Prototipe UI/UX Website CROWDE Menggunakan Metode Design Thinking by Nursanti Novi Arisa, Muhammad Fahri, M. Ihsan Alfani Putera, M. Gilvy Langgawan Putra

“…Hasil penelitian yang didapatkan yaitu kategori permasalahan website saat ini mulai dari segi copywriting, customer service, dan alur sistem. Kemudian untuk hasil solusi desain atau mockup yang dihasilkan sebanyak 12 menu. …”
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YAZILI BASINDA ADVERTORIAL: “GAZETECİLER İÇİN ŞEYTANIN TA KENDİSİ” by Elif KORAP ÖZEL, Burcu ÖKSÜZ

“…These were the blurred boundary between news and advertisement, violation of the reliability of journalism, deception of the reader, lack of news value, the use of journalists as advertising copywriters, and effects on advertising revenue. Keywords: Advertorial, News, Journalism, Public Relations, Advertising.…”
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Instructor's Resource Manual : ADVERSTISING : PRINCIPLES & PRACTICE / by Wells, William, author 289776, Burnett, John, author 289784, Moriarty, Sandra, author 359649, Dooley, Janet, author 635342

PENGARUH DESAIN POST INSTAGRAM TERHADAP MINAT PEMBELIAN PRODUK UMKM KEDAI KOPI DI KABUPATEN SLEMAN by Dian Prajarini, Dwisanto Sayogo

“…The results indicate that there is an effect of Instagram feed design on the interest in purchasing coffee MSME products in Sleman. Image, color, copywriting, and call to action are feed-design components that contribute 29.4% of purchase interest, and the remaining 70.6% of purchase interest influenced by other factors not examined in this study.   …”
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INTERACTIVE MARKETING : The Future Present / by Forrest, Edward, editor 404454, Mizerski, Richard, editor 638296

Perfume and cosmetic naming register as the reflection of social stratification by Yevheniia Nikiforova, Olha Havryliuk, Elizaveta Galitska

“…Ivanova, K.A. (2005). Copywriting: the secrets of creating advertising and PR texts [Kopirajting: sekrety sostavlenija reklamnyh i PR-tekstov]. …”
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The Structure of Bahare Ajam Dictionary in Three Parts by Abdollah Radmard, Abollghasem Ghavam, Saeed Khosropour

“…In a few cases, words have become difficult for reasons related to the users or copywriters. The obsessive-compulsive disorder causes some sub-continental lexicographers to record the pronunciation of some non-compound words even in their dictionary of terms and combinations. …”
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