Concealment and invisibility in digital advertising design by Ayad Diab Hamid, Nidal Kazem Matar, Naseem Tariq Kamal

Subjects: “…Concealment invisibility digital advertising design…”
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Exploring evolving trends of gender representation in digital advertising in Egypt by Dina Abboud

Subjects: “…gender; stereotype; representation; digital advertising…”
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Influence of the advertising idea using the empathy strategy in digital advertising by Fatma sayed abdelaziz Elsesdek, Nevine Ezzat Gamal, Nagwa yehia eladawy Eladawy

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Internet of Things Application in Advertising Design by Nermeen Ali

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The effect of the content of advertising in digital games on brand reminders by MAHDI BASHIRPOUR, Zohreh dehdashti shahrokh

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Impact of surprise strategy on digital advertising avoidance by Mona Younis, Dina Abboud, Rania Farouk

Subjects: “…surprise strategy; advertising avoidance; digital advertising…”
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Assessing the impact of digital marketing optimization on the self-sustainability of agrotourism in Sumbergedang Village by Sujono Sujono, Ratih Juliati, Risky Angga Pramuja, Mohamad Nurul

Subjects: “…digital advertising…”
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Gender Stereotypes in Digital Advertising Case study: L'Oréal by Silvia Branea, Diana Stoica

Subjects: “…digital advertising…”
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Future Vision for Factors Affecting Recipients Attitude Towards Digital Advertising by Dr. Yasser Mohsen Mohamed Fahmy

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The Quality control criteria for designing marketing campaigns Through digital platforms Corona crisis (A Case study of the quality of health services) by Prof. Dr./ Salwa Mahmoud, Prof. Dr./ Samar Hani Al-Saeed, Assist.Lect Menna Allah Yahya Muhammad Muhammad Ahmed

Subjects: “…digital advertising…”

Click Fraud in Digital Advertising: A Comprehensive Survey by Shadi Sadeghpour, Natalija Vlajic

Subjects: “…digital advertising fraud…”
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The Dynamics of Mass Media Resistance toward Google by Irwan Nugroho

Subjects: “…digital advertising…”
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Portraits of Women: Mexican and Chilean Stereotypes in Digital Advertising by Marta Mensa, Verónica Bittner

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Programmatic advertising: past, present and future. bibliometric analysis by Elena Fernández-Díaz, Daniel Guerrero, Marisol Correia, Nelson deMatos

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INTEREST BASED ADAPTIVE BILLBOARD CONTENT MANAGEMENT by MORARU, Victor, CĂRBUNE, Viorel

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Programmatic Advertising and Online Publishers: The Case of Libertatea.Ro by Ungureanu Andrei, Belaşcu Lucian, Horobeț Alexandra, Croitoru Ionuț Marius

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The Influence of Sociological Variables on Users’ Feelings about Programmatic Advertising and the Use of Ad-Blockers by Enrique Rus-Arias, Pedro R. Palos-Sanchez, Ana Reyes-Menendez

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Digital Marketing as an Environment of the Interactive Digital Advertising Technology by Miroshnyk Mariia V., Kopytsa Darina O., Stryuk Lina O.

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Ads and Fraud: A Comprehensive Survey of Fraud in Online Advertising by Shadi Sadeghpour, Natalija Vlajic

Subjects: “…digital advertising fraud…”
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Impact of the COVID-19 Pandemic on Changing the Content of Social Media Advertising by Andrea Seberíni, Miroslava Tokovska

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