Can digitalized tools help stimulate the domestic economy? Evidence from the effects of digital coupons on merchant operation by Yong Wang, Zhentao Yin, Jianwei Xing

Subjects: “…Digital coupons…”
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PERFORMANCE ASSESSMENT OF DIFFERENT CLASSIFICATION METHODS FOR COUPON MARKETING IN E-COMMERCE by Ľudmila PUSZTOVÁ, František BABIČ

Subjects: “…digital coupons…”
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Consumer Willingness to Use Digital Coupons: A Case of Karachi Market in Pakistan by Kazi Afaq Ahmed, Zainab Sarwar

Subjects: “…digital coupons…”
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Consumer Willingness to Use Digital Coupons: A Case of Karachi Market in Pakistan by Kazi Afaq Ahmed, Zainab Sarwar

Subjects: “…digital coupons…”
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Consumer willingness to adopt digital coupons in post-demonetization and COVID-19 in India by C. Anirvinna, Deepak Jha, Rapaka David Goodwin, Deepak Pokhriyal

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Digital coupons and Gen Z: An application of technology acceptance model with coupon proneness as a moderator by Neha Pandey, Nimish Gupta, Sanjay Rastogi, Rashika Rajan Singh, Manish Mishra

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