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    Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.

    Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars. by Yeo, Ee Ee., Yet, Han Yin.

    Published 2008
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    Final Year Project (FYP)

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