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Gamification for eCommerce
Published 2015“…After the study of human psychology and behaviour when interacting with the game elements, the different game elements that could be adapted in eCommerce would be discussed. Subsequently, existing eCommerce companies’ successful examples would be evaluated. …”
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Final Year Project (FYP) -
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The Effect Of E-Commerce Trust, Site Loyalty, And E-Commerce Satisfaction On Purchasing Behavior
Published 2023-06-01“…The outcomes of this study were deemed satisfactory in that they provided insight into how to maximize customer satisfaction and Loyalty with an e-Commerce site (which ultimately influences consumers' purchasing decisions). …”
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