Introduction to the special issue: Studying school choice in Canada by Christopher Lubienski, Ee-Seul Yoon

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MARKETING RESEARCH REGARDING FACULTY-CHOISE CRITERIA AND INFORMATION SOURCES UTILISED by TÎRCĂ Alexandra-Maria, POP Marius Dorel, BĂCILĂ Mihai-Florin

Subjects: “…educational marketing, institution of higher education, marketing research.…”
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Development of digital marketing technologies for promoting educational services of Russian universities in the context of global transformations by V. A. Yudina, M. A. Tanina, V. V. Bondarenko

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The marketisation of higher education: symptoms, controversies, trends by Hanna Hall

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DEVELOPING A SEVEN METAPHORS MODEL OF MARKETING FOR UNIVERSITIES by COITA Dorin-Cristian

Subjects: “…educational marketing, Romanian higher education, marketing metaphors, seven metaphors model, social innovation…”
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ENDOMARKETING EM INSTITUIÇÕES DE ENSINO SUPERIOR: UM ESTUDO NA UNIVERSIDADE FEDERAL DO PAMPA by Mikaela Daiane Prestes Floriano, Andressa Hennig Silva

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Competências de marketing exigidas para os gestores de Instituições de Ensino Superior (IES) by Marconi Freitas-da-Costa, Sara Oliveira e Silva, Thatiana Gomes Menezes da Costa

Subjects: “…Educational marketing. Strategic planning. Competition.…”
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PROPOSIÇÃO E TESTE DE UM MODELO DE ESCOLHA DE CURSOS DE GRADUAÇÃO by Átila Simões da Cunha, Gustavo Quiroga Souki, Luiz Rodrigo Cunha Moura, Mário Teixeira Reis Neto

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EVOLUTION AND TRENDS IN EDUCATIONAL MARKETING DEVELOPMENT: THEORETICAL AND METHODOLOGICAL ASPECTS by Ecaterina ŞIŞCAN

Subjects: “…Higher education marketing…”
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Remarks on the marketing of educational nowadays by Sebastian CHIRIMBU, Adina BARBU-CHIRIMBU, Silvia RAŞCU PISTOL

Subjects: “…educational environment, marketing concepts, educational marketing…”
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The Consumer of University Educational Services – A Central Element of Educational Marketing by Oana Duralia

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Implementing Marketing Principles in Pre-university Education, during the Covid-19 Pandemic by Mariana Juganaru, Ilinca Teodora Beches

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THE APPROACH OF SOCIAL MARKETING OF THE HIGHER EDUCATION INSTITUTION OF PHYSICAL CULTURE AND SPORT BASED ON IMAGE by Liliana BUDEVICI – PUIU, Ecaterina AMELICICHIN

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SEM model in neuromarketing as a planning tool in higher education by Adriana Estefania Mónico Bordino

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Continuing education as value creation by Walter Schöni

Subjects: “…Value creation of continuing education - value creation analysis - education marketing - conti-nuing education market - education inequality - discourse theory…”
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PLANO DE MARKETING: UM OLHAR MAIS ACURADO SOBRE A ADOÇÃO EM INSTITUIÇÕES DE ENSINO SUPERIOR BRASILEIRAS by Giancarlo Gomes, Amelia Silveira, Maria José Barbosa de Souza

Subjects: “…educational marketing…”
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Markets, Distance Education, and Australian Higher Education by Ted Nunan

Subjects: “…educational markets…”
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Markets, Distance Education, and Australian Higher Education by Ted Nunan

Subjects: “…educational markets…”
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INFORMATION – KEY FACTOR FOR CONSUMER SATISFACTION? by Maria-Lavinia POPESCU

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A GESTÃO DO BRAND EQUITY NO MARKETING EDUCACIONAL by Suzana Kazue Kagawa, Valesca Persch Reichelt

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