Emotional intensity: an additional dimension to understand emotional confidence and purchase intentionsemotional confidence and purchase intentions by Wajid Hussain Rizvi

Subjects: “…emotional confidence…”
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Deciphering brand loyalty through brand association and emotional confidence by Amber Gul Rashid, Wajid Hussain Rizvi, Huma Amir

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Brand Experience Clustering and Depiction of Brand Satisfaction, Brand Loyalty and Emotional Confidence by Rizvi Wajid H, Memon Salman, Dahri Abdul Samad

Subjects: “…brand loyalty and emotional confidence…”
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