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Guerrilla marketing in 30 days /
Published 2009“…The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantages and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calendar -- Other marketing: speaking, coupons, and contests -- Online marketing, part I -- Online marketing, part II -- Online marketing, part III -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/new markets/new income streams/new products -- New plan : the next 30 days and beyond -- Referral strategies.…”
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Guerrilla marketing – structuring the manifestations and critical evaluation
Published 2013-07-01Get full text
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Guerrilla marketing – structuring the manifestations and critical evaluation
Published 2013-07-01Get full text
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Guerrilla marketing for non-profit organisations in Singapore.
Published 2010“…In the recent years, there has been an increase of use in guerrilla marketing across the industry. The use of guerrilla marketing has been especially evident in Non-Profit Organisations (NPO) worldwide due to its lower cost than traditional marketing. …”
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Analysis of Brand Awareness and Guerrilla Marketing In Iranian SME
Published 2011-03-01Subjects: Get full text
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GUERRILLA MARKETING AS EFFECTIVE TOOL FOR PROMOTING GOODS ON THE MARKET
Published 2017-09-01Subjects: Get full text
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The Influence of Guerrilla Marketing on Buying Interests in Indonesian Fashion Local Brands
Published 2022-11-01“…Therefore, it may be said that guerrilla marketing has little effect on consumer behaviour.…”
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STREET ART I GUERRILLA MARKETING JAKO PRÓBY TWORZENIA PRZESTRZENI PUBLICZNEJ
Published 2012-01-01Get full text
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A Research on the Determination of Consumer Perceptions Related to Guerrilla Marketing Methods: Sample of Izmir Province
Published 2017-09-01“…In order to determine the consumer perception about guerrilla marketing methods, a survey was applied to 384 people living in İzmir. …”
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Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin
Published 2014“…The title of the study is factors that influence consumer purchasing behavior using guerrilla marketing approach. The modern era has made each consumer experience a newer concept of marketing communication in his continuing ask for satisfying needs and wants, therefore guerrilla marketing must be implement in the best way.. …”
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Student Project -
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Guerrilla marketing trends for sustainable solutions: evidence from SEM-based multivariate and conditional process approaches
Published 2020-05-01Subjects: “…guerrilla marketing techniques…”
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Ethical aspects of guerrilla and ambush marketing
Published 2020-01-01Subjects: “…guerrilla marketing…”
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How Ambient Advertising is Uniquely Placed to Make Audiences Think
Published 2020-07-01Subjects: “…guerrilla marketing…”
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Negative election campaign – violence in political communication?
Published 2011-10-01Subjects: Get full text
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