Moderating Effects of Sales Promotion Types by Fernando de Oliveira Santini, Cláudio Hoffmann Sampaio, Marcelo Gattermann Perin, Lelis Balestrin Espartel, Wagner Junior Ladeira

Subjects: “…sales promotion; hedonic perception; utilitarian perception; financial risk perception…”
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An Analysis of the Hierarchy of Goals that Guides the Consumer’s Decision to Attend Shopping Malls: a Contrast Between Men and Women by Silvana Taschek Hastreiter, Renato Zancan Marchetti

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Exploring levels of adoption of multi-function transport apps: Transtheoretical model of change on the customer journey of Transport-SuperApp (TSA) users by Muhamad Rizki, Tri Basuki Joewono, Yusak O. Susilo

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Indonesian E-Commerce: Examining E-CRM, Browsing, Satisfaction and Loyalty by Suyanto Suyanto, Widarto Rachbini, Harimurti Wulandjani, Aully Grashinta, Emi Rahmawati

Subjects: “…Electronic Customer Relationship Management, Hedonic Browsing, Utilitarian Browsing, e-Satisfaction, e-Loyalty, Online Shopping…”
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Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention by Pantas H. Silaban, Andri Dayarana K. Silalahi, Edgar Octoyuda, Yuni Kartika Sitanggang, Lamtiur Hutabarat, Ade Irma Suryani Sitorus

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Contexts of Applying User Psychological Needs in Information Technology Field: A Systematic Mapping Study by Babak Sohrabi, Hamidreza Yazdani, Ali i Rajabzade, Hamed Mahjoub

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Assessing the Reach and Engagement Effectiveness of Disseminating Food and Nutrition Information on Social Media Channels by Daniela C. Avelino, Carolyn A. Lin, Molly E. Waring, Anna J. Barbosa, Valerie B. Duffy

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