Pengaruh Nilai Hedonis Dan Nilai Utilitarian Terhadap Behavioral Intention Dengan Word Of Mouth (Wom) Sebagai Variabel Mediasi by Windah Estrilia Somba, Mugiono

Subjects: “…Hedonic Value…”
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Contribution of Affect and Cognition in Shaping Aesthetic Responses by Ivan Stojilovic

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Structural equation modeling-partial least squares: Analysis of the effect of hedonic value on customer satisfaction and loyalty by Vivi Iswanti Nursyirwan, Nina Valentika

Subjects: “…keywords: hedonic value…”
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Servicescape and Group References in Determining Hedonic Value and Its Implication on Impulsive Buying by Aa Willy Nugraha, Yusuf Abdullah

Subjects: “…servicescape, reference group, hedonic value, impulsive buying…”
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Perceived Function: An Investigation into a Product Advantage between Aesthetics and Function by Satoru Goto, Yuuki Shigemoto, Shuichi Ishida

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Food sensory characteristics: their unconsidered roles in the feeding behaviour of domestic ruminants by A. Favreau-Peigné, R. Baumont, C. Ginane

Subjects: “…hedonic value…”
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Factors influencing perceived value and revisit intention among Vietnamese restaurant consumers by Thi Mai Le, Bao Trung Phan, Viet Trung Dang, Thi Thuy Anh Tran

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SHOPPING LIFE STYLE MEMEDIASI HUBUNGAN HEDONIC DAN UTILITARIAN VALUE TERHADAP IMPULSE BUYING by Krido Eko Cahyono, Khuzaini Khuzaini, Hermono Widiarto

Subjects: “…hedonic value…”
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SHOPPERS’ LOYALTY IN PASAR DUKUH MENANGGAL by Anastasia Audrey Oenaryo, Liza Agustina Maureen Nelloh

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Utilitarian or Hedonic? A Cross Cultural Study in Online Shopping by Hilal Ozen, Nil Kodaz

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Unveiling The Contingent Role of Hedonic Value in Predicting The Purchase Intention E-commerce Shopping by Lydia Ery Octalina, Zainul Arifin, Anni Rahimah

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The Effects of Utilitarian and Hedonic Values on Young Consumers’ Satisfaction and Behavioral Intentions by Umit BASARAN, Ozan BUYUKYILMAZ

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An investigation into how gender and age affect the perceived hedonic and utilitarian value of customers in shopping malls by Patrick Joel Turkson, Felix Amoah, Marlé van Eyk

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Exploring the Relationship Between Social Commerce Features and Consumers’ Repurchase Intentions: The Mediating Role of Perceived Value by Jinyuan Guo, Lei Li

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Tourist revisit intention: does image affect their preference? by Ari Arisman, Raisa Hillia Aini Syifa, Andina Eka Mandasari, Mohammad Soleh Soeaidy

Subjects: “…destination image, utilitarian value, hedonic value, preference, revisit intention…”
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Using AI chatbots (e.g., CHATGPT) in seeking health-related information online: The case of a common ailment by Pouyan Esmaeilzadeh, Mahed Maddah, Tala Mirzaei

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How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems? by Bui Thanh Khoa, Tran Trong Huynh

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Exploring Product Innovation and Consumer Attitudes in Molecular Gastronomy: Marketing Insights for the Gourmet Food Industry by Min-Yen Chang, Chiao-Xuan Huang, I-Kai Lin, Han-Shen Chen

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Factors Predicting Consumers’ Continuance Intention to Use Mobile Wallets: Evidence from Kerala, India by P. Smitha Xavier

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Organic food : a case of Gauteng Province in South Africa by Dr E Chinomona, C N Mangoukou Ngouapegne

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