Influencers and influencer marketing – indispensable part of the business of modern companies Yazar: Diana Karakaš, Hrvoje Zovko

Konular: “…marketing, influencer, influencer marketing…”
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Innovative approaches in marketing for the development of the tourism industry Yazar: Yuliia Stasiuk, Andrii Kobchenko

Konular: Tam Metin Erişim

Influencer Marketing as a Modern Phenomenon in Reputation Management Yazar: Josef Vodak, Lucia Cakanova, Miroslav Pekar, Martin Novysedlak

Konular: “…influencer marketing…”
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Pazarlamanın Yükselen Yıldızı Influencer Marketing: Influencer Takipçilerinin Satın Alma Davranışını Belirlemeye Yönelik Bir Araştırma Yazar: Kadir Canöz, Özge Gülmez, Gizem Eroğlu

Konular: Tam Metin Erişim

ANALISIS PENGARUH PERILAKU KONSUMEN PADA INFLUENCER MARKETING DAN PACKAGING PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK REYSHAKA INTERIOR Yazar: Fathimatuz Zahroh, Ruswaji Ruswaji, Ike Susanti, Emalia Nova Sustyorini

Konular: “…Influencer Marketing…”
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Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand? Yazar: Asnan Furinto, Mohammad Ichsan, Metta Phannadhika, Sherly Angelika

Konular: Tam Metin Erişim

Identifying the Determining Components of Value of Influencer Marketing for Businesses with Content Analysis Yazar: Morteza Movaghar, Zahra Kazemi Saraskanrood

Konular: Tam Metin Erişim

Conceptualising Influencer Marketing Yazar: Diederich BAKKER

Konular: “…influencer marketing…”
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The Effect of Content Marketing and Influencer Marketing on Purchasing Decisions for Azarine Sunscreen Products for Tiktok Gen Z Users in Surabaya Yazar: Nina Zenitha Sekar Sari, Siti Aminah

Konular: “…Content Marketing, Influencer Marketing, Purchase Decision…”
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The Effect of Content Marketing and Influencer Marketing on Purchase Intention for Luxcrime Products on the Tiktok Application in Surabaya Yazar: Adinda Farah Diba, Siti Aminah

Konular: “…Content Marketing, Influencer Marketing, Purchase Intention…”
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INFLUENCER MARKETING – PERSUASION OF THE FOLLOWERS Yazar: Ketrin SZIKSZAI-NÉMETH

Konular: Tam Metin Erişim

Sosyal Medyada Yükselen Bir Trend: Influencer Pazarlama Üzerine Kavramsal Bir Değerlendirme Yazar: Yasemin Gedik

Konular: “…influencer marketing…”
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The Effect of Using Instagram Influencers in Building Conseva’s Brand Awareness Yazar: Paulina Tjandrawibawa

Konular: Tam Metin Erişim

A Mixed-Method Approach on the Evolution of Influencer Marketing and Its Ethical Consideration in UAE Yazar: Saleem Mushtaq, Beenish Shameem, Haitham M. Alzoubi, Barween Al Kurdi, Shanmugan Joghee, Samer Hamadneh

Konular: “…Consumer, Influencer Marketing, Marketing, Influencer, Social Media…”
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Analisis Pengaruh Atribut Influencer Marketing Produk Elektronik pada Platform Youtube terhadap Customer Purchase Intention Yazar: Timothy Rey Laheba, The Jin Ai

Konular: “…influencer marketing, review produk, customer purchase intention…”
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Checkout or Scroll Down? Investigating TikTok’ Influencer Credibility Effects on Followers' Purchase Intentions Yazar: Salsabil Dwi Kusuma Prasetyo, Nurdin Sobari

Konular: Tam Metin Erişim

Wykorzystanie influencer marketingu w kreowaniu wizerunku marki Yazar: Ewa Jaska, Bartosz Gomoła, Agnieszka Werenowska

Konular: “…influencer marketing…”
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Conspicuous Consumption in Sport – Do Athletes Behave Conspicuously? Yazar: Jana Pavelková, Andrea Králiková, Patrik Kubát, Tereza Hromadníková

Konular: Tam Metin Erişim

CONSUMER DECISION MAKING IN INFLUENCER MARKETING Yazar: SZIKSZAI-NÉMETH Ketrin, NAGY Adrián Szilárd

Konular: “…Decision making; Advertising; Influencer marketing; Personal branding…”
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Wykorzystanie influencer marketingu w kreowaniu wizerunku marki Yazar: Ewa Jaska, Bartosz Gomoła, Agnieszka Werenowska

Konular: “…influencer marketing…”
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