The survivability of the infomercial industry in the next century by Loh Mun Heng, Amy Kwek Chui Ting, Vikki Yeo Wan Ting

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Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising by Vincenzo Russo, Vincenzo Russo, Marco Bilucaglia, Chiara Casiraghi, Simone Chiarelli, Martina Columbano, Alessandro Fici, Fiamma Rivetti, Cristina Rossi, Riccardo Valesi, Margherita Zito, Margherita Zito

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Shopping on the information superhighway. by Chua, Jaslyn Seok Mun., Ng, Thiam Chye., Tham, Tuck Peng.

“…This gave rise to the rapid growth of two direct marketing tools, namely the Internet and Infomercial (direct response television advertisement). …”
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Personal Selling, Direct Marketing and Internet Marketing / by Heaton, Melita, author 652654, Bernard, Tempie, author 652653

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Narasi Industri Pemasaran dan Konsumen Baru: Komunikasi Pemasaran Di Media Sosial dan Perilaku Pencarian Informasi Kalangan Milenial dan Centenial by Anindita Lintang Sari

“…Meanwhile, for the centennial generation, infomercial video format content is preferred and considered attractive compared to other marketing communication formats. …”
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The Playful Classroom : THE POWER OF PLAY FOR ALL AGES / by Dearybury, Jed, 1978-, author 636062, Jones, Julie, 1977-, author 636063

Buy Now : Creative Marketing that Gets Customers to Respond to You and Your Product / by Cesari, Rick, 1956-, author 525374, Lynch, Ron, 1966-, author 525375, Kelly, Tom, 1950- author 569504

A brief history of modern psychology / by Benjamin, Ludy T., 1945-, author

“…It pervades television in the form of soap operas, celebrity court cases, police and hospital dramas, talk shows, "reality" shows, and infomercials. It is the stuff of movies, magazines, plays, novels, self-help books, sports, jobs, music lyrics, talk radio, and the internet. …”