Ambush marketing in sport – characteristics of combating the phenomenon by Jakub Rzeszowski

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Ambush marketing in sport – characteristics of combating the phenomenon by Jakub Rzeszowski

Subjects: “…ambush marketing, sports, international sports events…”
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Expenditures of CEE and Non-CEE Spectators in Major International Sport Events in Hungary by Miklós Stocker, Tamás Laczkó

Subjects: “…major international sport events…”
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Success factors of international sporting events in different regions of Europe by Gabriella Cserháti, Réka Polák-Weldon

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INTERNATIONAL SPORTS EVENTS AS A POLITICAL NEWSBREAK by Alexandra V Borkhsenius

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ECONOMIC IMPACT AND CONSUMER BEHAVIOR OF DOMESTIC SPECTATORS IN TWO MAJOR INTERNATIONAL SPORT EVENTS ORGANIZED IN HUNGARY IN 2019 by Tamás LACZKÓ, Miklós STOCKER

Subjects: “…major international sport events, domestic spectators’ spending, economic impact, consumer behavior.…”
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International sport events: improving marketing / Tarptautiniai sporto renginiai: rinkodaros tobulinimas by Margarita Kerzaitė, Borisas Melnikas

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Identification and evaluation of factors influencing sports fan attendance at international events: volleyball case study by Jakub Ryśnik

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International Sport Events: Improving Marketing by Margarita Kerzaitė, Borisas Melnikas

Subjects: “…brand, ICEDRIPS, image, international sport events marketing, organizing committee, social marketing, sponsorship, notoriety.…”
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Social impact projections for Qatar youth residents from 2022: The case of the IAAF 2019 by Wadih Ishac, Kamilla Swart, Kamilla Swart

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