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Antecedents and Consequences of Streamer Trust in Livestreaming Commerce
Published 2023-04-01Subjects: “…livestreaming commerce…”
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Design of Livestream Video System and Classification of Rice Disease
Published 2023-02-01Subjects: “…livestream…”
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Bodies, Brands, and Bullies: Culture Jamming and the Livestreaming of Engagement
Published 2024-12-01“…This article uses a case study of an anti-brand protest that was livestreamed on Twitch to develop a media and cultural studies framework for conceptualizing livestreaming platforms as mechanisms that extract engagement and discoverability value from cultural noise. …”
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A Study of Livestream Shopping’s Role in the Customer Journey
Published 2022“…Livestream shopping is a form of commerce and marketing that combines entertainment, interaction, and product introductions. …”
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Livestreaming, homophily and parasocial relationships : the role of mediated communication
Published 2021“…However, further exploratory analysis revealed a potential relationship between livestreaming and TV potentially related to the viewing habits of these two mediums, signified by a significant and high correlation in PSRs between the two which was not present between livestreaming and Netflix.…”
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The Impact of Broadcasters on Consumer’s Intention to Follow Livestream Brand Community
Published 2022-02-01Subjects: “…livestream e-commerce…”
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The Adoption and Openness of Livestreaming on the Retail Platform with Third-Party Sellers
Published 2023-04-01Subjects: Get full text
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Understanding the Mechanism of User Experience Role in Educational Livestreaming Platform
Published 2022-05-01Subjects: “…educational livestreaming platform…”
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Livestream sales prediction based on an interpretable deep-learning model
Published 2024-09-01Get full text
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Livestream Your Library: Making Media Literacy Lessons Social
Published 2024-09-01“…Brainstorming sessions and serendipitous technology discoveries led to a media-literacy focused livestream show produced by the team in concert with library faculty and staff from other departments. …”
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Livestreaming Microsurgery Education: An Avenue to Expand Global Plastic Surgery
Published 2024-05-01Get full text
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Playing It By Ear: Improvised Music Livestreaming During COVID-19
Published 2022“…Within mere weeks of the pandemic rendering in-person concerts untenable, music communities adopted livestreaming on Twitch as an alternate mode of throwing events. …”
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Understanding consumer impulse buying in livestreaming commerce: The product involvement perspective
Published 2023-03-01Subjects: “…livestreaming commerce…”
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„Geil dabei zu sein“ – Livestreams als Kommunikationsmittel rechtsextremer Proteste
Published 2022-06-01Subjects: “…livestream…”
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Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv
Published 2024-02-01“…Abstract The Twitch.tv livestreaming platform, with 3 million daily viewers internationally, has become a space for online digital culture and entertainment. …”
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Effects of interactivity affordance on user stickiness in livestream shopping:identification and gratification as mediators
Published 2023-01-01Subjects: Get full text
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Correction: Sexualized culture on livestreaming platforms: a content analysis of Twitch.tv
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Exploring Social Sharing Value: Effects on Customer Attitudes and Behaviors in Restaurant Livestreaming
Published 2024-07-01Subjects: Get full text
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Improving consumer stickiness in livestream e-commerce: A mixed-methods study
Published 2022-08-01Subjects: Get full text
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