The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology by Zhu, Peng, Liu, Zixi, Li, Xiaotong, Jiang, Xu, Zhu, Mark Xuefang

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To stream or not to stream? exploring factors influencing impulsive consumption through gastronomy livestreaming by Yu, Cheng, Cheah, Jun Hwa, Liu, Yide

“…Purpose: In China, the practice of livestreaming while shopping has evolved from a form of entertainment into a new business strategy. …”

Livestreaming Election Day: Political Memory and Identity Work at Susan B. Anthony’s Gravesite by Chelsea P. Butkowski

“…Ultimately, I identify a collection of four discursive practices that illustrate distinct modes of interdependence between memory and identity work in the gravesite livestreams and photos: (a) representing commemoration, (b) displaying affect, (c) regulating “respect,” and (d) personalizing political imaginaries. …”
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Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model by Jielin Yin, Yinghua Huang, Zhenzhong Ma

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Impulse buying behavior during livestreaming: Moderating effects of scarcity persuasion and price perception by Zhitan Feng, Abdullah Al Mamun, Mohammad Masukujjaman, Mengling Wu, Qing Yang

Subjects: “…Livestreaming…”
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Optimal low-carbon governance model of livestreaming supply chain based on multiple scenarios by Liangjun Peng, Gang Lu, Mingwu Liu, Yawei Liu, Zichen Zou

“…Although the scale of livestream shopping has demonstrated unprecedented growth globally, especially since the COVID-19 outbreak, livestreaming supply chains have also contributed significantly to carbon emissions. …”
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Collectively Classical: Connectedness, Awe, Feeling Moved, and Motion at a Live and Livestreamed Concert by Dana Swarbrick, Jonna Katariina Vuoskoski

“…Survey responses were collected from 91 live and 32 livestreaming participants. Motion data was collected from 82 live and 25 livestreaming participants. …”
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The Impact of Emotional Labor on User Stickiness in the Context of Livestreaming Service—Evidence From China by Yunxia Shi, Chunhao Ma, Yuxin Zhu

Subjects: “…livestreaming service…”
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Mobile immobility: an exploratory study of rural women’s engagement with e-commerce livestreaming in China by Yanning Huang, Zi Yang, Kuan Chang

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“Wissenschaft fürs Wohnzimmer” – 2 years of weekly interactive, scientific livestreams on YouTube by N. Stoll, N. Stoll, M. Wietz, M. Wietz, S. Juricke, S. Juricke, F. Pausch, C. Peter, M. Seifert, J. C. Massing, J. C. Massing, J. C. Massing, M. Zeising, R. A. McPherson, M. Käß, B. Suckow

“…Here we report on the numbers and diversity of content, viewers, and presenters from 2 years and 100 episodes of weekly livestreams. Presented topics encompass all areas of polar research, the scientific and societal aspects of climate change and biodiversity loss, and new technologies to deal with the changing world and climate of the future. …”
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Research and Application of Compulsive Buying Behaviors of Consumers in E-Commerce Livestreaming on Big Data by Ye Min, Chai Ching Tan

“…The most typical application of big data is also concentrated in the field of e-commerce livestreaming. E-commerce live streaming platform is a multidisciplinary research field. …”
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Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce by Bing Chen, Lei Wang, Hassan Rasool, Jun Wang

“…However, research on livestreaming e-commerce is still in its infancy. This study sheds new light on impulsive purchase behavior in livestreaming e-commerce. …”
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Rational bidding meets emotional viewing: the landscape of English auction livestreams in the age of algorithms by Li, Siqi, Mohd Nor Akmal Khalid, Iida, Hiroyuki

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From brick-and-mortar to livestream shopping: product information acquisition from the uncertainty reduction perspective by Joohye Hwang, Song-yi Youn

Subjects: “…Livestream fashion shopping…”
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The effect of e-commerce livestreaming services on customer loyalty: a test of the chain mediation model by XinMei Ye, Hira Batool, Shi-Zheng Huang

“…This paper explores the evolution from e-commerce livestreaming to customer loyalty. The target sample consists of 475 Chinese e-commerce livestream viewers. …”
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Livestream Experiments: The Role of COVID-19, Agency, Presence, and Social Context in Facilitating Social Connectedness by Kelsey E. Onderdijk, Dana Swarbrick, Dana Swarbrick, Bavo Van Kerrebroeck, Maximillian Mantei, Jonna K. Vuoskoski, Jonna K. Vuoskoski, Jonna K. Vuoskoski, Pieter-Jan Maes, Marc Leman

Subjects: “…livestream…”
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Does it matter how I stream? Comparative analysis of livestreaming marketing formats on Amazon Live by Isaac Owusu Asante, Yushi Jiang, Xiao Luo

“…Abstract Livestreaming commerce has become a shopping option following the outbreak of COVID-19, and many sellers have adopted livestreaming marketing to increase their sales and market share. …”
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Identification of Key Factors Influencing Consumer Purchase in Livestreaming Based on Principal Component Analysis and Combination Weighting by Zhu Xiaoping, Yang Li

Subjects: “…livestreaming marketing…”
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Study on the communication effect of the social livestream of cabin hospitals' construction process during the COVID-19 outbreak by Hualong Yu, Guang Yu, Yijun Li, Tong Li

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A Study on the Influencing Factors of Consumers' Purchase Intention During Livestreaming e-Commerce: The Mediating Effect of Emotion by Rong Zhou, Lei Tong

“…Driven by powerful modern media, livestreaming, as a new form of attracting public attention to obtain economic benefits, is worth studying its influence path on consumers. …”
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