WARTOŚCI MARKI LUKSUSOWEJ I ICH ZNACZENIE W PROCESIE KSZTAŁTOWANIA LUKSUSOWEGO CHARAKTERU PRODUKTU by Wioleta DRYL, Tomasz DRYL

Subjects: “…luxury product…”
Get full text

WAS LUXURY LITTLE RESEARCHED? AN EXPLORATION OF STUDIES AND RESEARCH TRENDS IN THE AREA OF MARKETING OF LUXURY GOODS, BEFORE 2005 by Raluca CIORNEA, Marius D. POP, Mihai F. BACILA, Alexandra M. DRULE (TIRCA)

Subjects: “…luxury domain…”
Get full text

When luxury goes digital: does digital marketing moderate multi-level luxury values and consumer luxury brand-related behavior? by Shahzad Ahmad Khan, Ibrahim Rashid Al Shamsi, Taufiq Hail Ghila, Mahwish Anjam

Subjects: “…Luxury brands…”
Get full text

Redefining luxury: exploring the natural connection with sustainability beyond labels by Nermain Al-Issa

Subjects: Get full text

HOW FAR WOULD YOU GO FOR LUXURY? AN EXPLORATORY STUDY AMONG ROMANIAN FEMALE STUDENTS THAT CONSUME LUXURY by DRULE ALEXANDRA MARIA, BACILA MIHAI FLORIN, POP MARIUS DOREL, CIORNEA RALUCA

Subjects: “…luxury consumer, consumer behavior, compromise, luxury products, luxury…”
Get full text

THE PROFILE OF LUXURY PRODUCTS CONSUMER: THE ROMANIAN CASE by Amalia DUTU, Otilia OLTEANU

Subjects: “…luxury products…”
Get full text

Predicting luxury purchases: A new comprehensive framework and research roadmap by Nermain Al-Issa, Nathalie Dens, Ingrid Moons, Omar Ali

Subjects: “…luxury brands…”
Get full text

Le luxe dans le champ du tourisme by Sopheap Theng

Subjects: “…luxury…”
Get full text

Luxury in the Field of Tourism by Sopheap Theng

Subjects: “…luxury…”
Get full text

INSIGHTS INTO WOMEN’S LUXURY CONSUMPTION – A TEENAGERS VERSUS YOUNG ADULTS COMPARISON by Raluca CIORNEA

Subjects: “…adolescent luxury consumers…”
Get full text

Forsvar for luksus i Danmark-Norge ca. 1750–1800 by Gerd Mordt

Subjects: Get full text

Do passengers perceive flying first class as a luxury experience? by Eileen Lee, Carl A Boger, Andy Heyes

Subjects: Get full text

The Use Of Facebook As A Means Of Marketing Communication For Luxury Brands by Wioleta Dryl, Luciana de Araujo Gil, Tomasz Dryl

Subjects: “…Luxury brands, social media, Facebook, luxury products…”
Get full text

Emerging Competitive Strategies in the Global Luxury Industry in the Perspective of Sustainable Development: the Case of Kering Group by Roberta PEZZETTI, Matteo DALL’AVA

Subjects: Get full text

The new trends in the luxury market in the 21st century by Dominika Bochańczyk-Kupka

Subjects: “…luxury…”
Get full text

SPECIFIC FEATURES OF LUXURY PRODUCTS BRANDING by Aleksandra Krajnović, Jurica Bosna, Sara Grubišić

Subjects: Get full text

Luxury consumers’ behavior: a cross-cultural aspect by Olena Naumova, Svitlana Bilan, Mariia Naumova

Subjects: Get full text

The impact of luxury brand identity on product pricing policy by Wioleta Dryl

Subjects: “…pricing policy, luxury, luxury brand identity, marketing mix…”
Get full text

Prestige or Function? A Study of Intention to Buy Luxury Brands in Indonesia by Teresia Debby, Atik Aprianingsih, Agus Hasan Pura Anggawidjaja, VJ Wisnu Wardhono, Kaustubh Virkar

Subjects: “…luxury brands…”
Get full text

Inbound Tourism Marketing to Wealthy Western Tourists: by Makoto Ono

Subjects: Get full text