Advertising credibility across media channels by Yolanda Jordaan, Lené Ehlers, J.M. Grové

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Impact of Media and Non-Media Advertising on Brand Equity (Case Study Brand Pars Khazar) by Seyid Abolghasem Mira, Sanaz Karimi Herisi

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Identification of Marketing Strategies Influencing Consumers’ Perception of Healthy Food Products and Triggering Purchasing Decisions by María Miquel Vidal, Carmina Castellano-Tejedor

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Successful Social Media Advertising Activities For Micro, Small And Medium Enterprises by Joko Suryono, Nuryani Tri Rahayu, Purwani Indri Astuti, Nunun Tri Widarwati

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Designing Metrics for Measurement of Commercial Advertising on Audiences in IRIB by Taher Roshandel Arbatani, Datis Khajeheian, Amir Aazami

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The Effects of Social Media Advertising on Social Search in China: Evidence from Luxury Brand by XING GAO, Sang Yong Kim, Da Yeon Kim, Seung Min Lee

Subjects: “…social media advertising…”
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Employing popular culture elements in social media advertisements to enrich the emotional brand attachment by Lecturer. Dalia Mohsen Jaber Alwani

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THE EFFECTS OF SOCIAL MEDIA ADVERTISING AMONG ECO-TOURISTS IN MALAYSIA: AN EMPIRICAL STUDY ON MALAYSIAN ECOTOURISM by Mohammad Arije ULFY, Md Suliman HOSSIN, Md Wasiul KARIM, Zohurul ANIS

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Modeling Factors Affecting Perceived Deception of Advertising in Social Networks with a Structural-Interpretive Approach by Soraya Bakhtiari bastaki, Peyman Ghafari ashtiani, Ali Hamidizadeh, Rasoul Sanavi Fard

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La realidad aumentada en la publicidad, prospectiva para el mercado ecuatoriano by Bajaña-Mendieta, Inés, Zúñiga-Paredes, Andrea, Can-Sing, Celinda, Meza-Cruz, Fausto, Puris-Cáceres,Amilkar

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Analysis of e-Advertising Influence Case Study on Culinary Product by S Luckyardi, C N Albar, N N Supriatna

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COSMOGONIC MYTHS IN THE ORGANIZATION OF THE ADVERTISING SPACE by E. N. Ezhova

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YouTube advertising value and its effects on purchase intention by Duygu Firat

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Determinants of Consumer Attitudes Towards Social Media Advertising: Evidence from the Turkish Airline Industry by Mahmut Bakir, Huseyin Korkmaz, Selin Sak Fatma, Ozlem Atalik

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Common CYP2D6, CYP2C9, and CYP2C19 Gene Variants, Health Anxiety, and Neuroticism Are Not Associated With Self-Reported Antidepressant Side Effects by Simran Maggo, Martin A. Kennedy, Zoe A. Barczyk, Allison L. Miller, Julia J. Rucklidge, Roger T. Mulder, James A. Foulds

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Electronic Cigarette Companies’ Twitter Messages: Public Interest (Mis)communication by Joon Kyoung Kim, Carol J. Pardun, Holly Overton

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Social media advertising, motivation, price reduction, and consumer purchasing behavior: religious orientation as a moderator by عبدالباسط الخوالدة

Subjects: “…social media advertising…”
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Examining some dynamics related to YouTube ad clutter in a high–clutter context by Tharindu Senarathna, Dinuka Wijetunga

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Using Facebook, Instagram, and Pinterest advertising campaigns to increase enrollment in newborn screening research by Stephanie McInnis, Jessica Sobolewski, Manisha Dass, Lisa M. Gehtland, Donald B. Bailey

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The Creation of Intention To Buy through Online Social Ties and Social Media Advertisement by M. Rifqy Roosdhani, Nurul Komaryatin

Subjects: “…social media advertising…”
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