The Effect of Psychological Discontinuity on the Consumer’s Preference for Nostalgic Products by Tohfeh Ghobadi, Zohreh Dahdashtishahrokh, Abbas Saleh Ardestani

Subjects: Get full text

Kuşakların Nostalji Temalı Televizyon Reklamları Sonrası Tutumlarını İnceleyen Bir AraştırmaA Study Examining the Attitudes of Generations After Nostalgia Themed Television Commerc... by Tuğsan KARADENİZ, Ayşe ŞAHİN

Subjects:

Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits by Bu H, Huang R, Liang S, Liao X

Subjects: Get full text

EFFECTS OF NOSTALGIA PRONENESS ON CONSUMER-BASED BRAND EQUITY: A CASE STUDY ON THE EASTERN EXPRESS by Alpaslan Yüce, Çağlar Samsa, Kamile Meriç

Subjects: Get full text