Empty Transparency? nork Martin-Pieter Jansen, Nicole Krämer

Gaiak: Testu osoa

THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT nork Mykolas Baranauskas, Žaneta Kavaliauskienė

Gaiak: Testu osoa

An Examination of the Impact of Astroturfing on Nationalism: A Persuasion Knowledge Perspective nork Kenneth M. Henrie, Christian Gilde

Gaiak: Testu osoa

Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms nork Luisa Zozaya-Durazo, Charo Sádaba-Chalezquer

Gaiak: Testu osoa

Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms nork Eva A. van Reijmersdal, Sophie C. Boerman, Guda van Noort

Gaiak: Testu osoa

Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures nork Sophia van Dam, Eva van Reijmersdal

Gaiak: Testu osoa

A Phenomenological Look to the Meaning of the Lived Experience of Confusion in Product Selection nork Marjan Mohaimani, Kambiz Heidarzadeh Hanzaee, Yazdan Mansourian

Gaiak: Testu osoa

The Boon and Bane of Covert Advertising nork Viorela Dan, Sara Mahlmeister

Gaiak: Testu osoa

Are product placements in music videos beneficial for the artists? The impact of artist–product fit on viewers' persuasion knowledge and perceived credibility of the artist nork Holger Schramm, Jana Kraft

Gaiak: Testu osoa

Exploring the Impact of Persuasion Knowledge and Parasocial Relationships on K-Pop Fans' Consumer Behavior in Indonesia nork Khalid Abdul Hakim, Imam Salehudin

Gaiak: Testu osoa

Privacy concerns and avoidance behaviour towards data-driven online behavioural advertising nork Shradha Jain, H.C. Purohit

Gaiak: Testu osoa

Presenting the model of customer persuasive knowledge management with the fuzzy TISM method nork Saeed Mir, Arash Nezami

Gaiak: “...persuasive knowledge...”
Testu osoa

Understanding How Streamer’s Self-Presentation in E-Commerce Live Streaming Affects Consumers: The Role of Persuasion Knowledge nork Shuangshuang Song, Ying Xu, Baolong Ma, Xin Zong

Gaiak: Testu osoa

The Influence of the Inconsistent Color Presentation of the Original Price and Sale Price on Purchase Likelihood nork Shichang Liang, Xuebing Dong, Yanling Yan, Yaping Chang

Gaiak: Testu osoa

Research on the negative effect of product scarcity appeals on the purchase intention of green products and its mechanism nork Shenghong Ye, Guangrui Liu, Yanfeng Lin, Zhiheng Lin, Yijing Shi, Zan Huang

Gaiak: Testu osoa

The Effect of Digital Content Marketing on Tourists’ Purchase Intention nork Serife Yazgan Pektas, Azize Hassan

Gaiak: Testu osoa

Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos? nork Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal

Gaiak: Testu osoa

Why context matters in a changing social media environment: The role of placement prominence as a moderator of disclosure effects in sponsored influencer content nork Johannes Beckert, Thomas Koch

Gaiak:

İkna Bilgi Modeli Bağlamında Üstbilişin Reklamdan Kaçınma Üzerindeki Etkisi nork Nurhan Zeynep Tosun, Öykü Türkeli

Gaiak: Testu osoa

The Effect of Persuasive Knowledge on the Attitude and Lifestyle of Organic Products Consumers; The Mediating Role of Skepticism about Advertising nork Fateme Abolhasani Targhi, Seyyed Hassan Hataminasab

Gaiak: “...persuasive knowledge...”
Testu osoa