Showing 1 - 20 results of 100 for search '"positioning (marketing)"', query time: 0.43s Refine Results
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    PROTECTION OF COMPETITION IN THE CONTEMPORARY GLOBAL ECONOMY AS A CHALLENGE FOR THE COMPETITION THEORY by Magdalena Śliwińska

    Published 2013-06-01
    Subjects: “…the theory of competition, competition protection, antitrust policy, dominant position, market power…”
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    Article
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    Improving Consumer Decisions: The Conscious Use of Primes as Performance Enhancers by Leonardo Nicolao, Eric Yorkston, Deanne Brocato, Vinicius Andrade Brei

    Published 2016-01-01
    Subjects: “…consumer decision process; positive marketing; priming…”
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    Article
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    Impact of poverty alleviation relocation on the employment of farmers lifted out of poverty: Based on the survey data of 9 provinces and 11 counties in western China by ZHANG Huanbing, ZHANG Liqin

    Published 2023-12-01
    Subjects: “…|poverty alleviation relocation|non-agricultural employment|public welfare position|market-based employment|resettlement type|family status|linear probability model…”
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    Article
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    Determinan Nilai Pelanggan dan Implikasinya pada Kinerja Pemasaran Dealer Mobil SUV Premium by Aditya Wardhana

    Published 2013-12-01
    “…In this research, market strategy includes market segmentation and targeting, positioning. Marketing mix strategy includes products, price, place, and promotion (4 Ps), while the marketing performance includes sales volume, profit, and the market share. …”
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    Article
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    A big-data approach for investigating destination image gap in Sanya City: When will the online and the offline goes parted? by Lingkun Meng, Yi Liu, Yuanlei Wang, Xiaojuan Li

    Published 2021-01-01
    “…This study’s findings are discussed in light of their methodological, theoretical, and practical implications for destination positioning, marketing, and management.…”
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    Article
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    ANALISIS SWOT DALAM PENENTUAN STRATEGI PEMASARAN PRODUK PEMBIAYAAN PADA PT. PANIN BANK SYARIAH, TBK. KANTOR CABANG MALANG by Fani Firmansyah, Kotijah Fadilah Abdilah

    Published 2014-07-01
    “…Kantor Cabang Malang bedasarkan beberapa hal yaitu : Segmentasi, Targeting, Positioning, Marketing Mix. Berdasarkan penelitian yang telah dilakukan oleh peneliti, maka kesimpulan dari hasil penelitian ini yaitu: (a) Strategi pemasaran khususnya pemasaran produk pembiayaan yangditerapkan oleh PT. …”
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    Article
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    Positioning Phytosanitary Food Treatments: Exploring the Role of Business-to-Consumer Stakeholder Literacy as an Information Gatekeeper in New Zealand by Denise M. Conroy, Jennifer Young, Amy Errmann, Tracey Phelps

    Published 2022-07-01
    “…This study investigates the health literacy of phytosanitary treatments by B2C stakeholders, and the subsequent positioning marketing narratives as an outcome of such literacy. …”
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    Article
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    Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia by Lim, Woon Siew, Mohd Suki, Norazah

    Published 2020
    “…Strengthening of the marketing strategies plans with considering the marketing factors such as marketing positioning, marketing recognition, diverse customer base, marketing strategies effectiveness, internal environment, promotion strategies, promotion budgets, and product design and technology. …”
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    Article
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    SWOT ANALYSIS ON THE MARKETING STRATEGY DETERMINATION OF FINANCIAL FUND PRODUCT AT BRANCH OFFICE PT PANIN BANK SYARIAH, TBK. MALANG by Fani Firmansyah, Kotijah Fadilah Abdilah

    Published 2019-04-01
    “…Based on several things: Segmentation, Targeting, Positioning, Marketing Mix. Based on the research that has been conducted by researchers, there are several conclusions that can be drawn from the results of this study are: a) marketing strategy, especially marketing financial products that are applied by PT Islamic Bank Panin Tbk. …”
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    Article
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    MARKET REACTION OF STATE-OWNED PHARMACEUTICAL COMPANIES ON THE INDONESIA STOCK EXCHANGE TO NEWS REGARDING COVID-19 VACCINATION by Kusuma P.S.A.J.

    Published 2021-09-01
    “…The results of this study found (1) There was a positive market reaction in BUMN pharmaceutical companies to the arrival of vaccine raw materials for phase III clinical trials on July 19, 2020, (2) There was no positive market reaction in BUMN pharmaceutical companies to the events of Phase III vaccine clinical trials. para 11 August 2020 (3) There is no significant market reaction in state-owned pharmaceutical companies after the arrival of the first phase vaccine in Indonesia on 6 December 2020 (4) There is no positive market reaction in state-owned pharmaceutical companies to the administration of the first vaccine in Indonesia on 13 January 2021.…”
    Article
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    Accounting based measurements with regards to investors' reactions to M&A : an empirical study to establish profile of target firms. by Chan, Priscilla Jia Hui., Tan, Hui Si., Xu, Jingyi.

    Published 2008
    “…This paper explores the relationship between positive market reactions and M&As events with accounting-based measurements. …”
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    Final Year Project (FYP)
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    Empirical study on the effects of promotions from SESDAQ to mainboard on investors' reaction, stock liquidity and riskiness. by Oh, Xunwen., Chia, Yee Sin., Kuan, Shu Wen.

    Published 2008
    “…In our study, we find positive market reactions and also an increase in stock liquidity. …”
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    Final Year Project (FYP)
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    Resale Price Maintenance in Poland – Further Steps to Its Liberalization or Stuck in a Status Quo? by Dariusz Aziewicz

    Published 2016-07-01
    “…Due to the recognition of their positive market effects, the evolving approach to minimum or fixed resale price maintenance (RPM) creates, in many countries, the requirement of analyzing their true economic outcomes. …”
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    Article
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    An examination of dispositional social needs, agent knowledge, and two dimensions of product anthropomorphism: A serial mediation model by Sehar Sohail, Amber Sajjad, Sohail Zafar

    Published 2022-10-01
    “…Thriving attention has been paid to the process and concept of anthropomorphism in marketing literature, as the concept is considered to be a precursor of positive marketing outcomes. However, prior studies have not clarified the position or role of inductive reasoning and anthropomorphism or explained the relationship between anthropomorphism and consumers' individual dispositions. …”
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    Article
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    Impact of employee stock option plan adoption announcements on shareholder wealth in Singapore. by Quek, Chaw Ming., Teng, Yong Sing.

    Published 2008
    “…Using the shareholdermeeting date where the ESOP is passed as the announcement date, this paper finds a positive market reaction. The CAAR from day -50 to day 0 is 4.5626% and significant at the 0.01 level. …”
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    Final Year Project (FYP)