ANTECEDENTS OF PERCEIVED USEFULNESS OF NEGATIVE REVIEWS AND PURCHASE INTENTION BASED ON THE SEM AND FSQCA APPROACHES by Qun Zhang

Subjects: “…purchase intention…”
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DETERMINING PURCHASE INTENTION IN HALAL PERSONAL CARE PRODUCT: STUDY ON MUSLIMAH MILLENNIAL GENERATION by Febrina Mahliza, Prita Prasetya

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CHSE-based healthy culinary as a strategy to increase consumer purchase intention in Malang City by Rulli Krisnanda, Aprillia Rachmadian

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THE DETERMINANTS OF PURCHASE INTENTION ON COUNTERFEIT SPORTSWEAR by Eugene Aw Cheng Xi, Kenny Teoh Guan Cheng

Subjects: “…purchase intention…”
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PERAN SIKAP DALAM MEMEDIASI HUBUNGAN ANTARA HARGA DENGAN NIAT BELI SMARTPHONE MEREK SAMSUNG by Putu Eka Yusdiawan Putra, Ida Bagus Sudiksa

Subjects: “…purchase intention, price, attitude…”
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Consumers’ Purchase Intention: Influencing Factors Unveiled at Korean Thematic Café (Case Study: Chingu Café) by Harimukti Wandebori, Vinon Wijaya

Subjects: “…Purchase intention…”
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The Role of Immersion as a Mediator Between Visibility, Metavoicing, and Guidance Shopping on Purchase Intention by Adelia Kurnia Putri, Muhammad Fahmi Johan Syah

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Pengaruh Brand Ambassador Terhadap Minat Beli Konsumen MD Clinic By Lazeta by Nurvita Septya Ningrum

Subjects: “…brand ambassador; purchase intention…”
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The Relationship between Celebrity Endorsement in Marketing Communication and Customer Purchase Intention from Northeastern Thailand’s Automobile Market by Nithiwat Phookongka, Prathanporn Jhundra-indra, Cattaleeya Charpavang

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Modelling consumer perceptions of green products, purchasing behaviour and loyalty by Felix Chikosha, N Potwana

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THE IMPACT OF HEALTH AWARENESS, FOOD SAFETY ATTENTION, AND ATTITUDE FACTORS TOWARDS CONSUMER PURCHASE INTEREST OF FOOD PRODUCTS POST-RISE OF COVID-19 by Pariasa I.I., Muchlisyiyah J., Hardana A.E.

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Pengaruh kesadaran merek dan diskon harga terhadap niat pembelian dengan mediasi citra Restoran Seafood New Javana di Surabaya by Haryo Agung Prasetyo, Soni Harsono

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Halal Purchase Intention on Processed Food by Saniatun Nurhasanah, Happy Febrina Hariyani

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Determinants of TikTok Live Commerce Purchase Intention: Service Quality, Price, Trust, Customer Review, And Free Shipping by Aji Priambodo

Subjects: “…purchase intention…”
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The Influence of Price and Brand Image On Purchasing Interest in Skincare The Originote by Fadhila Turahmah Wijanarko, Sri Mulyono, Sulfarid Sulfarid

Subjects: “…Price, Brand Image, Purchase Intention…”
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KEPERCAYAAN KONSUMEN TERHADAP NIAT BELI PRODUK FASHION YANG DIPASARKAN MELALUI MEDIA SOSIAL FACEBOOK ( STUDI PADA MAHASISWA S1 FISIP UNDIP SEMARANG ) by Sari Listyorini

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PENGARUH SIKAP DAN FASHION LEADERSHIP TERHADAP NIAT BELI ONLINE REMAJA di KOTA DENPASAR by Ni Made Dwipayani, I Ketut Rahyuda

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SIKAP DALAM MEMEDIASI HUBUNGAN KESADARAN LINGKUNGAN DENGAN NIAT BELI PRODUK KOSMETIK RAMAH LINGKUNGAN by Nyoman Dara Paramita, Ni Nyoman Kerti Yasa

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The effect of corporate bankruptcy reorganization on consumer behaviour by Emerson Wagner Mainardes, Ricardo Lopes Mota, Nadia Cardoso Moreira

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WHY DO GAMERS PURCHASE VIRTUAL ITEMS IN MOBA GAMES? by Andini Ginanti Tuzzahra, Primasatria Edastama

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