The appeals and level of involvement influencing purchasing decision by Matušínská Kateřina, Stoklasa Michal

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BETWEEN ACTUAL AND VIRTUAL REALITY. TECHNOLOGIES AND FUNCTIONALITIES OF DEVICES IN THE BUYING PROCESS FROM THE PERSPECTIVE OF (POLISH) CONSUMERS by Aldona Guzik, Grzegorz Dutka

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Analysis Of The Influence Of Brand Awareness, Brand Associations, And Lifestyle On Purchase Decision Process iPhone (Consumer Survey in Padang City) by Ullya Rahmi Aswin, Danny Hidayat, Leni Gustina

Subjects: “…keywords:  brand awareness, brand association, lifestyle, purchase decision process…”
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Uncertainty avoidance in purchase decision process by Šapić Srđan, Savić Jovana, Filipović Jovana

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Pengaruh Label Halal dan Kualitas Produk Terhadap Proses Keputusan Pembelian Kosmetik Merek Wardah dengan Menggunakan Brand Image Sebagai Variabel Intervening by Wanda Gema Prasadio Akbar Hidayat

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TÜKETİCİLER MARKALARI NASIL TERCİH EDİYOR? Kamu Sektörü Çalışanlarının Giysi Markalarını Tercihini Etkileyen Faktörlere Yönelik Bir Araştırma by Işıl Karpat Aktuğlu, Ayşen Temel

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BİLİŞSEL YÖNÜ İLE TÜKETİCİ SATIN ALMA KARAR SÜRECİ VE GLOBAL SINIFLAR TEORİSİ / Cognitive Aspects Of Consumer Purchasing Decision Process And Global Class Theory by Fahri Özsungur

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