Does Malicious Envy of E-WOM Receivers Towards Senders Result in Avoidance of the Recommended Product? by Makoto Ono, Ryosuke Shimizu

“…The original form of the regulatory focus theory has proposed that persons with a promotional focus regard the existence of positive outcomes as important, whereas persons with a prevention focus regard the absence of negative outcomes as important. …”
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FOCO REGULATÓRIO E CONSUMO DE BEBIDA: REDUZINDO A INTENÇÃO DE BEBER E DIRIGIR by Valter Afonso Vieira, Eduardo André Teixeira Ayrosa

“…In this article, we expand that study to apply regulatory focus theory to campaigns against alcohol consumption. …”
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Research on the influence mechanism of privacy invasion experiences with privacy protection intentions in social media contexts: Regulatory focus as the moderator by Subai Chen, Chenyu Gu, Juan Wei, Mingjie Lv

“…This study extends the scope of research on privacy protection and regulatory focus theory, refines the theory of protection motivation, and expands the empirical study of privacy fatigue; the findings also inform the practical governance of social network privacy.…”
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Are positive goals desirable and negative ones painful? : strategic approach and avoidance goal-setting in the academic context. by Tan, Ser Hong.

“…Regulatory focus theory distinguishes between promotion goals, defined by progress or lack thereof to desired end-states, and prevention goals, defined by deficits or mismatches to desired end-states. …”
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Impact of a Difference in Regulatory Focus on the Originator Effect for User-Generated Products by Shoo Okada

“…In this study, two evaluations were conducted to explore the impact of a difference in regulatory focus on the boundary conditions of the originator effect, using regulatory focus theory. These evaluations were performed for promotion-focused products of high complexity and for prevention-focused advertising messages for products of low complexity. …”
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Visual art and regulatory fit messages on consumer evaluations by Danielle Mantovani, Deborah Iuri Tazima

“…We investigate the impact of visual art on advertisement evaluations in regulatory (non-) fit conditions. Regulatory focus theory suggests that consumers rely on their motivational focus (prevention vs. promotion) for their evaluations and decisions. …”
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Promotive and prohibitive ethical voice in groups: the effect of faultlines and role ambiguity by Meng Qi, Fei Liu

“…In accordance with the integration between regulatory focus theory and social identity theory, this research explores the antecedents and moderators of promotive ethical voice and prohibitive ethical voice in working units. …”
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The double-edged sword effects of perceived algorithmic control on platform workers’ service performance by Jian Zhu, Bin Zhang, Hui Wang

“…To address this gap, drawing upon the transactional theory of stress and regulatory focus theory, this study sheds light on how perceived algorithmic control affects the platform workers’ service performance. …”
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Stick to Convention or Bring Forth the New? Research on the Relationship Between Employee Conscientiousness and Job Crafting by Xiayi Liu, Ting Yu, Wenhai Wan

“…Integrating regulatory focus theory and personality literature, we develop and test a moderated mediation model to specify the mediation mechanisms and boundary conditions of the association between employee conscientiousness and job crafting. …”
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Capacity for Self-Regulatory Vocabulary Learning and Learning Enjoyment: The Mediating Role of L2 Vocabulary Selves by Duyen Thi Le

“…Drawing on the regulatory focus theory and the assumption that advancing toward a goal can contribute greatly to learning enjoyment, this study examined the extent L2 vocabulary selves and capacity for self-regulatory vocabulary learning are related to vocabulary learning enjoyment. …”
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VISUAL ART AND REGULATORY FIT MESSAGES ON CONSUMER EVALUATIONS by Danielle Mantovani, Deborah Iuri Tazima

“…We investigate the impact of visual art on advertisement evaluations in regulatory (non-) fit conditions. Regulatory focus theory suggests that consumers rely on their motivational focus (prevention vs. promotion) for their evaluations and decisions. …”
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The relationship between metamotivational knowledge and performance by Jessica Ross, Tina Nguyen, Kentaro Fujita, David B. Miele, Michael C. Edwards, Abigail A. Scholer

“…For instance, within the context of regulatory focus theory, promotion motivation enhances performance on eager tasks and prevention motivation enhances performance on vigilant tasks (i.e., regulatory focus task-motivation fit). …”
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Consumers’ Regulatory Focus and Advertising Avoidance by Ryosuke Takeuchi

“…This study aims to solve the problem by using regulatory focus theory. We hypothesize that the consumer choice between the three actions depends on both the regulatory focus and the advertisement information. …”
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Regulatory fit and brand-category association : a test of interaction between sport injury anxiety and message framing by Lim, Sher Jie

“…The framing of the messages, unfamiliarity of the brand and possible limitations of regulatory focus theory are highlighted. Relevant limitations and implications are discussed for future research with useful pointers highlighted for sport marketers.…”
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Effects of two-dimensional cyber incivility on employee well-being from a self-determination perspective by Shuai-Ping Xiao, Yi Lu, Yu Yan, Zhiqing E. Zhou, Zhao-Xue Cao, Kai-Chen Zhao

“…Based on self-determination theory and regulatory focus theory, we conducted two studies to examine the mediating role of intrinsic motivation and the moderating role of promotion focus between cyber incivility and emotional exhaustion. …”
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Creation and validation of the Chinese regulatory focus in relationships scale across multiple relationships context by WeiWei Li, XiaoQi He, Yun Wang, XiHua Zeng

“…How to capture the regulatory focus in relationships remains unclear. Based on regulatory focus theory, we created a regulatory focus in relationships scale (RFRS) with a sample of Chinese undergraduates. …”
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Shared Leadership and Improvisation: Dual Perspective of Cognition-Affection by Dixuan Zhang, Xiaohong Wang, Shaopeng Zhang

“…Furthermore, promotion focus is introduced into the research and creatively corresponds to the cognition-affection mediation mechanism, which expands the applicable scope of the regulatory focus theory.…”
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Communicating sustainability fashion in marketing advertisements on the context of Malaysia: Stimuli development and pre testing results by Hasbullah, Nornajihah Nadia, Kiflee, Ag Kaifah Riyard, Sulaiman, Zuraidah, Mas’od, Adaviah, Rahim, Hainnuraqma

“…Accordingly, stimuli development was designed in this study using regulatory focus theory for the structural development of an advertisement message. …”
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The Effect of Regulatory Focus and Reference of Comparison Feedback on EFL Learners’ Achievement Emotions and Achievement Goals by Marzieh Mehri, Zahra Amirian, Mohsen Rezazadeh

“…This study aimed at examining the effects of the feedback types designed based on the regulatory focus theory (i.e., prevention vs. promotion) and reference of comparison (i.e., normative vs. self-referential) on achievement emotions and achievement goals. …”
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The Effect of Regulatory Focus Orientations on Iranian EFL learners’ Speaking Fluency and Willingness to Communicate by Abdullah Sarani, Masoud Kord

“…The Regulatory Focus Theory, a classic self-regulatory approach, posits that human behavior is significantly influenced by salient standards and reference points that are either situation-dependent or chronically accessible in a person's mind. …”
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