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Quando Forças Opostas Aumentam a Intenção de Compra? Foco Motivacional e Mensagens de Comunicação
Published 2015-08-01“…The regulatory focus theory suggests that consumers rely on their motivational focus (prevention vs. promotion) for their evaluations and decisions. …”
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The impact of resilience on the mental health of military personnel during the COVID-19 pandemic: coping styles and regulatory focus
Published 2023-08-01“…Grounded in stress theory and regulatory focus theory, this study investigates the influence of resilience on military personnel’s mental health; coping style and regulatory focus are considered potential mediators and moderators, respectively. …”
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43
Maximizing economic prosperity, strengthening military, or developing social bonds? Study protocol for research on the relationship between regulatory focus and preferences for the...
Published 2022-01-01“…The role of such motivational concerns has been described by regulatory focus theory, which distinguishes between promotion concerns related to advancement needs and prevention concerns linked with security needs. …”
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Maximizing economic prosperity, strengthening military, or developing social bonds? Study protocol for research on the relationship between regulatory focus and preferences for the...
Published 2022-01-01“…The role of such motivational concerns has been described by regulatory focus theory, which distinguishes between promotion concerns related to advancement needs and prevention concerns linked with security needs. …”
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45
Academic motivation and well-being: regulatory focus or fit?
Published 2023“…For instance, a course that emphasizes drawing skills may necessitate the utilisation of more experiential thinking, whereas a physics course may necessitate the utilisation of more rational thinking. Regulatory focus theory posits that promotion-focus is associated with intuitive and experiential thinking, while prevention-focus is associated with analytic and rational thinking. …”
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The Study of the Impact of Empowering Leadership on Adaptive Performance of Faculties Based on Chain Mediating
Published 2022-06-01“…According to Regulatory Focus Theory, the moderating role of promotion focus and prevent focus was studied. …”
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Sales Control Systems and Behavioral Responses
Published 2015-04-01“…Built on regulatory focus theory, this article develops a research model proposing the relationship between management controls (outcome, activity and capability), sales employees’ prevention and promotion focus and their behavioral responses (feedback seeking from different sources and relationship investment). …”
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The Influence of Workplace Envy on Employees’ Knowledge-Hiding Behavior Based on a Comparative Analysis between Generation Cohorts
Published 2023-08-01“…Based on social comparison theory and regulatory focus theory, this study uses 402 enterprise employees as samples to deeply study the influence mechanism of workplace envy on their knowledge-hiding behavior and compare the differences between new-generation employees and non-new-generation employees. …”
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The Effect of Vice–Virtue Bundles on Consumers’ Purchase Intentions for Vice Packaged Foods: Evidence from Randomized Experiments
Published 2023-08-01“…Beyond contributing to theories on packaged food consumption, vice–virtue bundles, and regulatory focus theory, these findings hold practical implications for packaged food marketing, promoting rational food choices, and enhancing healthier diets.…”
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When Entrepeneurial Passion Affect Green Innovation Performance in Indonesia?: Three-Way Interaction Effect of Emotion, Islamic Work Ethic, and Cognition
Published 2022“…The theoretical implication of this study provides insight how several theories interact with each other to explain how emotions, work ethics, and cognition affect green innovation performance (affective event theory, regulatory focus theory, and regulatory mode theory). The practical implication of this study is that green innovation performance of Muslim entrepreneurs improves when Muslim entrepreneur has a strong passion for environmental friendly business fields accompanied by a good Islamic work ethic and has a high promotion regulatory focus and locomotion regulatory mode. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.…”
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Coaching as a growth- or security-oriented process-How regulatory fit increases coaching success.
Published 2023-01-01“…Regulatory focus theory suggests that promoters are more concerned with growth and preventers are more concerned with security. …”
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A Review of Applied Theories in Studies of Knowledge Sharing Behavior
Published 2019-12-01“…It is found that theory of reasoned action, theory of planned behavior, Social exchange theory, balance theory, self-determination theory, costly signaling theory and regulatory focus theory from social psychology, resource dependency theory in economics, anomalous State of knowledge theory from knowledge and information science and organizational climate theory from management are applicable in the area of knowledge sharing behavior. …”
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Motivation to move fast, motivation to wait and see: The association of prevention and promotion focus with clinicians’ implementation of the JNC‐7 hypertension treatment guideline...
Published 2021-09-01“…The authors used Regulatory Focus Theory (RFT, ie, prevention and promotion focus), an empirically supported motivational theory, as a guiding framework to examine the relationship. …”
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“Lubricant” or “Stumbling Block”?: The Paradoxical Association Between Team Authoritarian Leadership and Creative Deviance
Published 2022-03-01“…Drawing on social information processing theory and regulatory focus theory, we supposed that team authoritarian leadership facilitates creative deviance when the degree is low and inhibits it when the degree is high; dual occupational stress and prevention regulatory focus play mediation roles between team authoritarian leadership and creative deviance respectively, both variables play a chain mediation role in that relationship; and the mindfulness characteristic of an individual moderates the inverted-U team authoritarian leadership-creative deviance association, such that this association is weaker with low individual mindfulness. …”
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The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology
Published 2023“…Design/methodology/approach: Through the lens of regulatory focus theory (RFT) and stimulus–organism–response (S–O–R) theory, the authors empirically examine the influencing mechanisms of livestreaming on online consumers' purchase intentions. …”
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Drivers of retail app continuance use intention among Malaysian millennials
Published 2020“…Second, the Stimulus-Organism-Response (S-O-R) Model was applied to explain the mediating role of customer engagement. Third, the Regulatory Focus Theory was adopted to investigate the moderating roles of prevention and promotion focus. …”
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Neural signatures of promotion versus prevention goal priming: fMRI evidence for distinct cognitive-motivational systems
Published 2020-01-01“…Regulatory focus theory (RFT) postulates two cognitive-motivational systems for personal goal pursuit: the promotion system, which is associated with ideal goals (an individual’s hopes, dreams, and aspirations), and the prevention system, which is associated with ought goals (an individual’s duties, responsibilities, and obligations). …”
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Article