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Regulatory Focus Theory:
Published 2018-12-01“…This issue features five articles on new challenges to expand Regulatory Focus Theory (RFT) for marketing management, of which some articles treat consumers’ regulatory focuses, while others treat firms’ regulatory focuses. …”
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Diversification of Advertising Research Based on Regulatory Focus Theory
Published 2022-03-01“…Regulatory focus theory has most frequently been applied in the field of marketing and consumer research in recent years. …”
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Information Display of User-Generated Products and Regulatory Focus Theory:
Published 2020-03-01“…This study quantitatively analyzed the mediator underlying the influence of displaying user-generated product information on product selection with regulatory focus theory. As a result, it became clear that displaying the information on user-generated products has a positive impact on product selection through the prevention and promotion of focus of consumers. …”
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Grey Regulatory Focus Theory Weighting Method for the Multi-Criteria Decision-Making Problem in Evaluating University Reputation
Published 2019-02-01Subjects: Get full text
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The Divergent Effects of the Public’s Sense of Power on Donation Intention
Published 2023-01-01Subjects: Get full text
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The Good Samaritan Parable Revisited: A Survey During the COVID-19 Pandemic
Published 2022-04-01Subjects: Get full text
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Learning from Pandemic Periods: Elements of the Theory of Behavioral Transformation
Published 2023-01-01Subjects: Get full text
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O CIGARRO E A SAÚDE: instruir positivamente ou provocar o medo?
Published 2021-01-01Subjects: Get full text
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The Impact of Team Knowledge Heterogeneity on Entrepreneurial Opportunity Identification: A Moderated Mediation Model
Published 2022-01-01Subjects: Get full text
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Lay beliefs about self-control: A linguistic analysis
Published 2023-01-01Subjects: “…Regulatory focus theory…”
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The Effects of Regulatory Focus on Channel Choice and Recommendation:
Published 2018-12-01Subjects: Get full text
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Collective response to the health crisis among German Twitter users: A structural topic modeling approach
Published 2022-11-01Subjects: Get full text
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Impact of Intrinsic and Extrinsic Gaming Elements on Online Purchase Intention
Published 2022-06-01Subjects: Get full text
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How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective
Published 2024-03-01Subjects: “…regulatory focus theory…”
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How people’s motivational system and situational motivation influence their risky financial choices
Published 2016-08-01Subjects: Get full text
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The influencing mechanism of pro-environmental behaviors in the private domain on those in the public domain
Published 2023-12-01Subjects: “…Regulatory focus theory…”
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