Regulatory Focus Theory: by Akinori Ono

“…This issue features five articles on new challenges to expand Regulatory Focus Theory (RFT) for marketing management, of which some articles treat consumers’ regulatory focuses, while others treat firms’ regulatory focuses. …”
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Diversification of Advertising Research Based on Regulatory Focus Theory by Makoto Ono

“…Regulatory focus theory has most frequently been applied in the field of marketing and consumer research in recent years. …”
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Information Display of User-Generated Products and Regulatory Focus Theory: by Shoo Okada

“…This study quantitatively analyzed the mediator underlying the influence of displaying user-generated product information on product selection with regulatory focus theory. As a result, it became clear that displaying the information on user-generated products has a positive impact on product selection through the prevention and promotion of focus of consumers. …”
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Grey Regulatory Focus Theory Weighting Method for the Multi-Criteria Decision-Making Problem in Evaluating University Reputation by Moses Olabhele Esangbedo, Sijun Bai

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Understanding public perceptions and intentions to adopt traditional versus emerging investment platforms: The effect of message framing and regulatory focus theory on the technology acceptance model by Edmund Wei Jian Lee, Vera S.H. Lim, Clement J.K. Ng

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Understanding public perceptions and intentions to use traditional versus emerging investment platforms : the effect of message framing and regulatory focus theory on the technology acceptance model by Lim, Vera Si Hui, Ng, Clement Jie Kai

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The Divergent Effects of the Public’s Sense of Power on Donation Intention by Yanpeng Yuan, Pingping Li, Fanghui Ju

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The Good Samaritan Parable Revisited: A Survey During the COVID-19 Pandemic by Yong Lu

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Learning from Pandemic Periods: Elements of the Theory of Behavioral Transformation by Sigitas Urbonavicius, Karina Adomaviciute – Sakalauske

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O CIGARRO E A SAÚDE: instruir positivamente ou provocar o medo? by Lorenna Glenda Medeiros Dias, Rejane Alexandrina Domingues Pereira do Prado, Marli Auxiliadora da Silva, Jussara Goulart da Silva, Edson Arlindo Silva, Tayná Mendonça Sobottka

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The Double-Edged Sword of Underdog Expectations in Organizations in Shanghai, China: The Mediating Role of Feedback-Avoiding Behaviors and Proving Others Wrong and the Moderating R... by Xue J, Zhu M, Guo Y, Kong D

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The Impact of Team Knowledge Heterogeneity on Entrepreneurial Opportunity Identification: A Moderated Mediation Model by Huang C, Sun L, Liu Q, Yan Y, Li C

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Lay beliefs about self-control: A linguistic analysis by Leigh Ann Vaughn, Patricia G. Burkins

Subjects: “…Regulatory focus theory…”
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The Effects of Regulatory Focus on Channel Choice and Recommendation: by Ryuta Ishii, Mai Kikumori

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Collective response to the health crisis among German Twitter users: A structural topic modeling approach by Olga Abramova, Katharina Batzel, Daniela Modesti

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Impact of Intrinsic and Extrinsic Gaming Elements on Online Purchase Intention by Xiaomei Wu, Silvia Santana

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How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective by Serhan Demirci, Chia-Ju Ling, Dai-Rong Lee, Chien-Wen Chen

Subjects: “…regulatory focus theory…”
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How people’s motivational system and situational motivation influence their risky financial choices by Katarzyna Sekścińska, Katarzyna Sekścińska, Dominika Maison, Dominika Maison, Agata Trzcińska, Agata Trzcińska

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The influencing mechanism of pro-environmental behaviors in the private domain on those in the public domain by Jianguo Wang, Yanyan Kong

Subjects: “…Regulatory focus theory…”
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The Impact of Consumer Schwartz Values and Regulatory Focus on the Willingness to Pay a Price Premium for Domestic Food Products: Gender Differences by Paweł Bryła

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