Regulatory Focus Theory: by Akinori Ono

“…This issue features five articles on new challenges to expand Regulatory Focus Theory (RFT) for marketing management, of which some articles treat consumers’ regulatory focuses, while others treat firms’ regulatory focuses. …”
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Diversification of Advertising Research Based on Regulatory Focus Theory by Makoto Ono

“…Regulatory focus theory has most frequently been applied in the field of marketing and consumer research in recent years. …”
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Information Display of User-Generated Products and Regulatory Focus Theory: by Shoo Okada

“…This study quantitatively analyzed the mediator underlying the influence of displaying user-generated product information on product selection with regulatory focus theory. As a result, it became clear that displaying the information on user-generated products has a positive impact on product selection through the prevention and promotion of focus of consumers. …”
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Foundational Tests of the Need-Support Model: A Framework for Bridging Regulatory Focus Theory and Self-Determination Theory by Leigh Ann Vaughn

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Grey Regulatory Focus Theory Weighting Method for the Multi-Criteria Decision-Making Problem in Evaluating University Reputation by Moses Olabhele Esangbedo, Sijun Bai

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A study of the impact of message framing on calcium-rich foods intake in high school girls: a perspective of regulatory focus theory by Haydeh Ghajari, Ghodratollah Shakerinejad, Seyed Ahmad Hosseini, Mohamad Hosain Haghighi Zadeh

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Understanding public perceptions and intentions to adopt traditional versus emerging investment platforms: The effect of message framing and regulatory focus theory on the technology acceptance model by Edmund Wei Jian Lee, Vera S.H. Lim, Clement J.K. Ng

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Understanding public perceptions and intentions to use traditional versus emerging investment platforms : the effect of message framing and regulatory focus theory on the technology acceptance model by Lim, Vera Si Hui, Ng, Clement Jie Kai

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The Divergent Effects of the Public’s Sense of Power on Donation Intention by Yanpeng Yuan, Pingping Li, Fanghui Ju

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Regulatory focus affects physician risk tolerance by Peter J. Veazie, Scott McIntosh, Benjamin P. Chapman, James G. Dolan

Subjects: “…regulatory focus theory, risk tolerance, medical decision making, primary care…”
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Goal Achievement Failure Drives Corticospinal Modulation in Promotion and Prevention Contexts by Emanuele Lo Gerfo, Emanuele Lo Gerfo, Emanuele Lo Gerfo, Alberto Pisoni, Alberto Pisoni, Stefania Ottone, Stefania Ottone, Stefania Ottone, Ferruccio Ponzano, Ferruccio Ponzano, Luca Zarri, Alessandra Vergallito, Erica Varoli, Erica Varoli, Davide Fedeli, Leonor J. Romero Lauro, Leonor J. Romero Lauro, Leonor J. Romero Lauro

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The Good Samaritan Parable Revisited: A Survey During the COVID-19 Pandemic by Yong Lu

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Learning from Pandemic Periods: Elements of the Theory of Behavioral Transformation by Sigitas Urbonavicius, Karina Adomaviciute – Sakalauske

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O CIGARRO E A SAÚDE: instruir positivamente ou provocar o medo? by Lorenna Glenda Medeiros Dias, Rejane Alexandrina Domingues Pereira do Prado, Marli Auxiliadora da Silva, Jussara Goulart da Silva, Edson Arlindo Silva, Tayná Mendonça Sobottka

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The Impact of Emotional Labor on User Stickiness in the Context of Livestreaming Service—Evidence From China by Yunxia Shi, Chunhao Ma, Yuxin Zhu

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The antecedents and consequences of employees’ followership behavior in social network organizational context: a longitudinal study by Sheng Xu, Tonghua Yang, Ruliang Guo, Wenyuan Zhang

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The Double-Edged Sword of Underdog Expectations in Organizations in Shanghai, China: The Mediating Role of Feedback-Avoiding Behaviors and Proving Others Wrong and the Moderating R... by Xue J, Zhu M, Guo Y, Kong D

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The Impact of Team Knowledge Heterogeneity on Entrepreneurial Opportunity Identification: A Moderated Mediation Model by Huang C, Sun L, Liu Q, Yan Y, Li C

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Lay beliefs about self-control: A linguistic analysis by Leigh Ann Vaughn, Patricia G. Burkins

Subjects: “…Regulatory focus theory…”
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Predicting Video Game Addiction: The Effects of Composite Regulatory Focus and Interpersonal Competence Among Indonesian Teenagers During COVID-19 Pandemic by Yudhi Purwa Nugraha, Awalya Awalya, Mulawarman Mulawarman

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