ANALYSIS OF RICE MARKETING EFFICIENCY IN EAST OGAN KOMERING ULU TIMUR by Khairunnisa Ramadini, Ratna Winandi, Wahyu Budi Priatna

“…Based on the results of the research, there were four rice marketing channels formed, the first was farmers - Gapoktan factories - wholesalers - retailers - consumers, the second was farmers - Gapoktan factories - consumers, the third is farmers - millers - retailers - consumers, and the fourth was a farmer – miller – consumer. …”
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Factors Affecting Smallholder Farmers’ Marketing Channel Choice in China with Multivariate Logit Model by Mengshuai Zhu, Chen Shen, Yajun Tian, Jianzhai Wu, Yueying Mu

“…To analyze factors affecting smallholder farmers’ marketing channel choice, we classify four types of channels—Broker Channel, Farmers’ Retailing Channel, Wholesale Market Channel, and Cooperative Channel—and inspect 14 variables based on the survey data of 317 households from four provinces. …”
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Reduction of carbon emissions under sustainable supply chain management with uncertain human learning by Richi Singh, Dharmendra Yadav, S.R. Singh, Ashok Kumar, Biswajit Sarkar

“…This study explores a sustainable supply chain system in the context of an imperfect flexible production system with a single manufacturer and multiple competitive retailers. It aims to reduce the carbon footprints of the developed system through uncertain human learning. …”
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Blockchain Adoption and Organic Subsidy in an Agricultural Supply Chain Considering Market Segmentation by Chunmei Li, Tianjian Yang, Ying Shi

“…Results show that the producer should introduce the blockchain when the fraction of blockchain technology’s total cost shared by the producer is smaller and the fixed cost of implementing blockchain is higher or when the fraction of blockchain technology’s total cost shared by the producer is higher and the fixed cost of implementing blockchain is lower. The retailer is inclined to an organic subsidy, and the smaller the market proportion of undifferentiated-conscious consumers (UCCs), the more inclined the retailer is to the organic subsidy strategy. …”
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Measuring the impact of E-Collaboration on supply chain parties : a value-based management approach by Zhang, Xiunian, Lam, Jasmine Siu Lee

“…A numerical example of an E-Commerce retailer-distributor-manufacturer supply chain is presented and followed by profound implications. …”
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ANALISIS PEMASARAN PADI DI KECAMATAN NGEMPLAK KABUPATEN SLEMAN by , R.YUDHA D.P.ADLIN, , Prof. Dr. Ir. Masyhuri

“…Marketing agency that has the largest value of the index with a value of 20.66 is the monopoly retailer , and the smallest is the collector value of 2.35, thus retailers are the most dominating for rice marketing channel in District Ngemplak.…”

karakteristik konsumen dan citra merek private label minimarket : perbandingan antara masyarakat desa dan masyarakat kota di kabupaten sleman by , Dini Pratiwi, , Slamet Santoso Sarwono.

“…Private label is brand developed by retailer. Development of private label is followed by presence of development in retailer or modern store, mainly minimart easily to find. …”

Lenient return in brazilian fashion e-commerce: the role of social exchanges by Amanda Manes Koch, Valdirene Gasparetto

“…It adds to the management literature, it shows how theory is applied in the return policy and in the relationship between retailer and consumer.…”
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Social Networks and Sales Performance by Danny Pimentel Claro, Sílvio Abrahão Laban Neto

“…Sales managers’ age, time within the retailer and education also influence performance. …”
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Research on Government Green Subsidy Strategy of Heterogeneous Agricultural Product Supply Chain by Rong Wu, Yanqi Chen, Man Jiang, Jian Zhang

“…According to the corresponding subsidy strategy, the producers and retailers of heterogeneous agricultural products carry out green investment, reasonable pricing, and precision marketing.…”
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Supply Chain Analysis of Raw Materials for the Seaweed Industry (Eucheuma cottonii) in the PT. Bantimurung Indah area by Sanny Hutabarat Olly, Haerani Haerani, Adelia Ristanti

“…Notably, seaweed farmers, suppliers, retailers, and exporters form the main circuit, consolidated under the umbrella term “seaweed suppliers.” …”
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Multi-Location Assortment Optimization with Drone and Human Courier Joint Delivery by Mengting Wu, Zhi Pei

“…To maximize the revenue of the retailer, product assortment and last-mile delivery methods are configured simultaneously. …”
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How causal machine learning can leverage marketing strategies: Assessing and improving the performance of a coupon campaign by Henrika Langen, Martin Huber

“…We apply causal machine learning algorithms to assess the causal effect of a marketing intervention, namely a coupon campaign, on the sales of a retailer. Besides assessing the average impacts of different types of coupons, we also investigate the heterogeneity of causal effects across different subgroups of customers, e.g., between clients with relatively high vs. low prior purchases. …”
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Supply Chain Bilateral Coordination with Option Contracts under Inflation Scenarios by Nana Wan, Xu Chen

“…We consider a one-period two-stage supply chain consisting of one supplier and one retailer and explore the effect of inflation on the optimal ordering and production decisions under three different types of contracts: wholesale price contracts, option contracts, and portfolio contracts. …”
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Socio-economic and Institutional Determinants of Watermelon Marketing in Enugu State, Nigeria by Ikenna Charles Ukwuaba, Festus Ugwuoke Agbo, Kehinde Paul Adeosun

“…Primary data were collected from 160 respondents comprising 96 retailers and 64 wholesalers with the aid of well structured questionnaire. …”
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Option Contracts in Fresh Produce Supply Chain with Freshness-Keeping Effort by Deng Jia, Chong Wang

“…We derive the optimal ordering decisions and freshness-keeping effort for a retailer in a supply chain of fresh produce with option contracts, and the conditions for achieving coordination of the supply chain. …”
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Revenue and Risk Sharing Mechanism Design in Agriculture Supply Chains Considering the Participation of Agricultural Cooperatives by Yan Shi, Fulin Wang

“…Agricultural cooperatives help smallholder farmers enhance their bargaining power via revenue and risk sharing and are a significant bridge between farmers and retailers. Therefore, this study aimed to design a contractual mechanism considering a cooperative’s participation in the coordination of ASCs that face random yield and demand in pursuit of risk and benefit equivalence. …”
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The Influence of Recommendations in Social Media on Purchase Intentions of Generations Y and Z by Rasa Pauliene, Karina Sedneva

“…Retailers are advised to segment their target audience very carefully, as differences in generations’ social media habits and information adoption exist.…”
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Disruption management in a two-period three-tier electronics supply chain by Johannes Danusantoso, Scott A. Moses

“…A penalty cost incurred by the Retailer is introduced to capture the cost of deviation from the original plan. …”
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Food Safety, Market Power and Private Standards: An Analysis of the Emerging Strategies of Food Operators by Christophe Charlier, Egizio Valceschini

“…The paper shows that as soon as producers and retailers have different private standards, a problem of coordination among operators has to be solved. …”
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