Theory-Guided Analytics Process: Using Theories to Underpin an Analytics Process for New Banking Product Development Using Segmentation-Based Marketing Analytics Leveraging on Mark... by Tristan Lim, Tao Pan, Chin Sin Ong, Shuaiwei Chen, Jie Jun Jeremy Chia

Subjects: Get full text

Customers’ emotional reactions as significant predictors towards excellent customer service experiences / Anizah Zainuddin and Shereen Noranee by Zainuddin, Anizah, Noranee, Shereen

“…It investigates how retail banking customers‟ emotional responses to retail banking services to affect their overall banking experience. …”
Get full text

Factors affecting change management in public organizations in Bangladesh by Hye, A. K. Mahbubul, Miraz, Mahadi Hasan, Habib, Md Mamun

“…To evaluate the current status and preparedness of banks to facilitate wave retail banking in Bangladesh. To developed smooth operation and implementation of wave retail banking in Bangladesh. …”
Get full text

L’IMPACT DE LA QUALITE DE SERVICE SUR LES INTENTIONS COMPORTEMENTALES DE LA CLIENTELE DES BANQUES DE DETAIL AU MAROC by EL MAKHZANI MARJANA

“…Due to a significant surge in competition in the retail banking sector in recent years, nowadays retail banks are facing major challenges such as increasing global competitiveness, ever-changing customer expectations and soaring customer complaints. …”
Get full text

The Relationship between Corporate Social Responsibility on Social Media and Brand Advocacy Behavior of Customers in the Banking Context by Shijiao Huang, Xu Hai, Nawal Abdalla Adam, Qinghua Fu, Aqeel Ahmad, Daniela Zapodeanu, Daniel Badulescu

“…The data were collected from retail banking customers with the help of a self-administered questionnaire (<i>n</i> = 356). …”
Get full text

EVENT BASED MARKETING STUDI KASUS TELEMARKETING BANCASSURANCE CARD BUSINESS PAD A PT BANK DANAMON INDONESIA by , Meita Indriasari, , Dr. lin Maya Sari, M.M., MSi.

“…Until end of 2012, Danamon bancassurance telemarketing activities only done for saving account owners in Retail Banking and card holder in Card Business. Bancassurance telemarketing in Retail Banking has shown a good result eventhough developments still needed. …”

Bank Customer Segmentation Using Data Mining by Samaneh khajvand, Mohammadtaghi Taghavifard, Esmaeil Najafi

“…The data was used for segmenting customers based on Weighted RFM which was adapted with retail banking scope using two step algorithm. Then hidden patterns between the data of retail banking product ownership and customer value-based segmentation was discovered using C5.0 algorithm. …”
Get full text

Financial services in a global financial centre : a comparative analysis of the range, quality and cost of basic financial services available to Singapore consumers. by Koh, Winnie Hui Xian., Munirah Abdul Razak., Siew, Genevieve Ka Ling.

“…A comparative analysis on the range, quality and cost of basic financial services available to Singapore consumers was carried out with special focus on deposits accounts, financial cards and Internet retail banking. Acknowledging the primacy of United Kingdom (UK) as a global financial centre with the successful standing of its Big 4 retail banks – Barclays, HSBC, Lloyds TSB and NatWest- the country was thus used as a benchmark in this research study. …”
Get full text

The effect of corporate image, customer perceived value, relationship quality and switching intention among Islamic banking customers in Malaysia / Nor Hashima Hashim, Sharifah Lat... by Hashim, Nor Hashima, Syed A. Kadir, Sharifah Latifah

“…This study develops and empirically tests for examination of the relationships among corporate image, customer perceived value, relationship quality and switching intention in an Islamic retail banking context. The model is tested using structural equation modeling analysis approach. …”
Get full text

A study of bank switching barriers in Singapore. by Tan, Cheon Kheong.

“…In this study, a model of switching barriers is developed and applied to the Singapore retail banking context. A list of potential bank switching barriers is identified based on the existing literature and the circumstances in Singapore, and empirically tested. …”
Get full text

Basics of brand building in the banking industry by Nadiia Morozova, Iryna Denchyk

“…Additionally, the article explores the complex nature of service branding in the financial sector, particularly in retail banking, and the challenges associated with valuation and risk assessment. …”
Get full text

Bank Organizational Structure Choice Dilemma. Case of PKO BP by Adam Szafarczyk

“…The most common divisions are Retail Banking, Corporate Banking, Treasury and Investment, sometimes Insurance. …”
Get full text

FORMATION OF COMPETITIVE ADVANTAGES IN THE BANKING SECTOR THROUGH THE USE OF CORPORATE ENTREPRENEURSHIP TOOLS by A. N. Kuznetsov

“…The competitiveness of credit institutions in the retail banking market lies in their ability to conduct business in this market in order to obtain the highest possible market share and profits. …”
Get full text

Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry by Patria Laksamana

“…The context of the study was retail banking in Indonesia and a questionnaire was developed with 286 respondents. …”
Get full text

Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry by Patria Laksamana

“…The context of the study was retail banking in Indonesia and a questionnaire was developed with 286 respondents. …”
Get full text

Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry by Patria Laksamana

“…The context of the study was retail banking in Indonesia and a questionnaire was developed with 286 respondents. …”
Get full text

Service quality in the banking industry. by Tan, Chee Khiong., Goh, Don Tech Hua., Lee, Christopher Sek Leong.

“…The retail banking environment is changing more rapidly than ever before with advances in technology and the increasing sophistication of the customer. …”
Get full text

Paying for prominence. by Armstrong, M, Zhou, J

“…Finally, consumers might first consider their existing supplier for subsequent purchases, which suggests a relatively benign rationale for the prevalence of cross-selling in markets such as retail banking.…”

Study on the impacts of leaders' positive psychological capital and personality on followers by Zhang, Jieying, Goh, Gui Xian, Ong, Yan Wen

“…Survey responses were collected from 194 employees from the retail, banking and hotel sectors. Results from linear regression indicate that leaders’ positive psychological capital and self-efficacy and conscientiousness have significant impacts on all the subordinate outcomes measured. …”
Get full text

Determinants of customer behavioural responses: A pilot study by Maiyaki, Ahmed Audu, Mohd Mokhtar, Sany Sanuri

“…The paper aims at exploring a small sample data on the determinants of customer behavioural responses in the Nigerian retail banking. Hence, instrument validity, reliability and subsequently the data normality were examined through panel of expert and also by analysing small sample data with aid of SPSS software. …”
Get full text