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Evaluating Gender Differences In The Complaint Behavior Of Malaysian Consumers
Published 2007“…Data for the study was collected from 218 randomly selected customers of retail banks in Malaysia. The results show that public and private complaints are significantly associated with defection. …”
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The determinants of saving behaviour among Valiram Group employees / Nur Azmina Syamim Kamarudin
Published 2014“…In practical, this research can contribute to the retail banks in designing effective strategies to penetrate the young savers specifically for employees below 25 years old. …”
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Student Project -
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Corporate social responsibility: engaging the community
Published 2016“…Design/methodology/approach: To generate in-depth insight, the study adopts a multiple case study approach involving the purposeful selection of three retail banks in Ghana as units of analysis. It draws on multiple data sources to strengthen its findings. …”
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