International Relations Theory and the BRICS Phenomenon by Alexander Sergunin, Valery Konyshev, Gao Fei

“…Particularly, power transition theory, soft power and peaceful coexistence concepts, the theory of “global regionalism” and status theories are reviewed. …”
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Imperatives for Transformation of the International Monetary System in the Conditions of Multipolarity by A. V. Kuznetsov

“…The factors of using the oligopoly of the Big Three credit rating agencies as a “soft power” to maintain the US global hegemony and the status of the US dollar as a key reserve currency are systematized. …”
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REALITĂȚILE, DIRECȚIILE DE DEZVOLTARE ȘI SEMNIFICAȚIILE DIGITALIZĂRII ÎN CHINA by HENRIETA ȘERBAN

“…In this sense, Chinese digital soft power at home and abroad gave way to smart governance, cyber sovereignty, e-bureaucracy, a Chinese cyberspace, as well as a digital public diplomacy etc., all addressed to its netizens. …”
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The Role of European Think Tanks as a Channel of the EU Public Diplomacy Towards Domestic and Foreign Publics by Tatyana Bajenova

“…The European Commission mobilises think tank academic capital by funding their educational activities, which helps to deal with the “democratic deficit” and plays the role of intellectual “soft power” by training current and future policymakers in Europe and beyond as potential allies in competition with other regions. …”
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Un Grec au service de Sa Majesté by Mathieu Couderc

“…As a rich man, Demetrios Palaiologos had become a man of (soft) power. This case must be understood as the first example of the Greeks’ influence in Northwestern Europe’s societies, which can be associated with the concept of state building. …”
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Os BRICS e as Narrativas Midiáticas: A Proximidade entre as Notícias e as Telenovelas Brasileiras by Samantha Joyce, Monica Martinez

“…Por meio da análise da telenovela Caminho das Índias, exibida em 2009 e reexibida em 2015, este artigo discute o conceito dos BRICS, em particular de dois países, Brasil e Índia, e a questão do soft power enquanto uma possibilidade de influência comunicativa e cultural que poderia contribuir, por meio da diversidade que marca o bloco, para propor um contraponto à monocultura de visões de mundo na contemporaneidade. …”
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Sub-State Actors and Foreign Policy of Islamic Republic Of Iran by Seyyed Mohammad Tabataba'i, amir jafarzadegan

“…New actors recognized in the anti-realist views of international relations including liberalism and its branches and theories such as postmodern and by designing concepts such as global civil society, transnationalism, globalization and soft power, make the changes in the form and nature of international relations. …”
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Tarnished Nationalism. Rehabilitating Serbia’s Reputation on the World Stage by Emma E.S. Brandt, Gary Alan Fine

“…Rehabilitating a tarnished reputation is part of the attempt by national entrepreneurs to create images that build “soft power;” a form of cultural authority. This is a concern especially for smaller nations that lack “hard power” through the dominance of their economy or military. …”
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Cultural industry development from entrepreneurship under the background of rural revitalization strategy by Jing Gao

“…The criterion for measuring the “cultural soft power” of a country or region is the competitiveness of its cultural industry. …”
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State and the Evolution of Power from the Coercion-based Intuitionism to the Acceptance of Audience Consent by Asghar Keivan Hosseini

“…The research method is descriptive-explanatory and the main finding is that explaining how the element of satisfaction plays a role in power (government) studies can be considered as a basis and introduction to "cognitive transformation" in this field; A decisive development that brings a new horizon to the field of thinking about invisibility or soft-power in the field of coercive mechanisms of government power.…”
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The impact of the war in Ukraine on changing Russia-Austria relations. by Aleksandra Skrabacz

“…Methods The analysis and synthesis of knowledge, the case study method, the hard and soft power theory of Joseph Nye, a method of observing current political and military events. …”
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Science Diplomacy in Latin America and the Caribbean: Current Landscape, Challenges, and Future Perspectives by Marga Gual Soler, Marga Gual Soler

“…At the same time, international scientific collaboration contributes to generating and democratizing knowledge and improving relations between countries as a “soft power” tool to coordinate science-based solutions to transboundary problems, and to build bridges between countries with tense diplomatic relations. …”
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Evaluating the impact of integration processes on the ethnopolitical competition of languages in the Baltic Region by Alexander N. Neverov, Anton Yu. Markelov, Armen S. Airapetian

“…In the literature, the impact of integration processes on language learning and usage is traditionally evaluated either through the prism of sociolinguistics or soft power. This article proposes a new conceptual approach based on measuring various aspects of competition between languages by the language integration and monopolization indices, on the one hand, and the polylingualism coefficient, on the other. …”
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Entre seguridad humana y estatal: ¿ofrece la Unión Europea una respuesta coherente a los desafíos de seguridad en Centroamérica, Colombia y Venezuela? by Susanne Gratius, Erika Rodríguez Pinzón

“…Originality: The article questions the EU’s image as a soft power and development partner. Although the EU continues to deal with the causes of insecurity, like inequality and poverty, rather than its consequences, its development-security nexus tends to “securitize” development, particularly in countries, like Colombia and Venezuela, which, due to their armed conflicts and fragile States, are regarded as “security threats.”…”
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Innovation of Chinese Culture External Communication Based on Multivariate Statistical Analysis by Fan Pengfei, Wang Beibei

“…With the development of economic globalization, the influence produced by cultural soft power has an irreplaceable role in the comprehensive strength of a country. …”
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The European Union's Mediterranean Policy in the Context of the "Arab Spring" by Victoria A. Latkina

“…The process of Europeanization reflects a particular case of global megatrend -democratization which in its turn positioned as democracy promotion through soft power instruments. From the EU point of view the goal of the Barcelona process launched in 1995 was to construct Euro-Mediterranean Partnership and common identity in order to promote democratic transitions in Southern Mediterranean. …”
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Eventonym: A Specific Type of Advertising Proper Name by Tatyana P. Romanova

“…Researching the communicative capacity of eventonyms is most relevant today due to the need for better utilization of this new soft power tool in order to manage its effect on target audiences.…”
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Tools for internationalisation and increasing institutional trust to authorities in the international contingent environment of domestic universities in the transformation conditio... by V. V. Bondarenko, E. V. Kuznetsova

“…The authors provide a detailed description of the digital environment use to achieve the goals of promoting Russian education on the world market and activating “soft power”. The article identifies problems in the field of universities’ digital IT infrastructure that create certain difficulties for the implementation of education in a digital environment and negatively affect the competitiveness of Russian education. …”
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CONVERGENCE BETWEEN A NEW EU ECONOMIC DIPLOMACY AND INTERNATIONAL BUSINESS STRATEGIES by Nicoleta VASILCOVSCHI

“…The main advantage of the European Union as a soft power is that its economic and diplomatic interests are represented in a manner that is based not on confrontation but economic collaboration with other states. …”
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THE CONCEPT OF POWER IN THE ERA OF DIGITALISATION by Elena V. Denezhkina

“…The analysis of both theory and practice, through comparative and system analysis, demonstrates the necessity of new categorisations of &lsquo;state power&rsquo; and &lsquo;superpower&rsquo;, and similarly, further development of Joseph Nye&rsquo;s concept of soft power for new conditions.<br />Results. A new approach is developed, based on realism, with a new categorization of power, state governance, superpower, state capability and human capital, personified by Ancient Greek deities. …”
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