Evaluation of Public Spokespersons by Hansen Flemming, Kock Christian

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Determination of the Impact of Spokesperson on Advertising Effectiveness by Viktorija Grigaliūnaitė, Lina Pilelienė

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How the Interaction of Public Relations Spokesperson Gender and Ethnicity Effect Audience Perceptions of Spokesperson, Organization and Message Credibility: Using the Heuristic Systematic Model to Investigate a Possible Emerging Trend. by Sufyan Mohammed

“…This study focused on investigating the interaction effects of source ethnicity and gender, under different news conditions (crisis and benign news) on audience perceptions of credibility of a spokesperson, the organization and the message. The study also observed the workings of the HeuristicSystematic Model by providing participants with varying degrees of information and evaluating the effects of the same on spokesperson, organization and message credibility. …”
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Spokespersons for science : examining the attitudinal and behavioral influences of opinion leaders on YouTube by Looi, Jie Min

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The influence of spokesperson achievement on consumer goal pursuit : a dual-mechanism perspective by Kuo, Tzu-Yin

“…While highly successful spokespersons are ubiquitous in the marketplace, ordinary ones with lower domain achievements are increasingly being featured in sports and fitness-related marketing communication campaigns. …”
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Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness by Pilelienė Lina, Grigaliūnaitė Viktorija

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Spokespersons for science: examining social media influencers' popularization of controversial technologies on YouTube by Looi, Jiemin, Ho, Shirley S.

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Pengaruh atas penerimaan image dari Celebrity Spokesperson terhadap keinginan membeli konsumen by , PUSPITAWATI, Damarsari, , Dra. Yulia Arisnani, MBA

The Effects of Emotion, Spokesperson Type, and Benefit Appeals on Persuasion in Health Advertisements: Evidence from Macao by Ling Jiang, Huihui Liu, Nan Jiang

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Positive discourse analysis of the Indonesian government spokesperson's discursive strategies during the Covid-19 pandemic by Sultan, Muhammad Rapi

“…Identification was carried out through careful reading of the transcription of the government spokesperson’s speech to find out the discursive strategy used by the spokesperson. …”
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Enhancing the credibility of the organizational spokesperson : testing the facial credibility model and its influence on the perception of organizational credibility. by Nur Arina binte Dafir., Siti Hanna binte Ruslan., Yeong, Chrystal Jia Yi.

“…If the spokesperson is indeed the face of the organization, how can we utilize this important channel of communication to enhance perceptions of an organization in the midst of a crisis? …”
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Pengaruh citra selebriti dalam iklan sebagai spokesperson terhadap minat beli konsumen di Yogyakarta by , APRILIYANTI, Ade Angki K.D, , Teguh Budiarto, Drs.,MIM

Perception of spokespersons' performance and characteristics in crisis communication: Experience of the 2003 severe acute respiratory syndrome outbreak in Taiwan by Shu-Yu Lyu, Ruey-Yu Chen, Shih-fan Steve Wang, Ya-Ling Weng, Eugene Yu-Chang Peng, Ming-Been Lee

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Appraisal resources and national image: a case study on Chinese Foreign Ministry spokespersons’ responses about COVID-19 by Qi, Yuan Liu, Lay, Hoon Ang, Waheed, Moniza, Mohd Kasim, Zalina

“…Therefore, this study attempts to analyse, via the responses of Chinese Foreign Ministry Spokespersons to questions about COVID-19, how national images are constructed. …”

FENOMENA SELEBRITAS SEBAGAI MODEL IKLAN DARI SUDUT PANDANG SUMBER PESAN by Kussudyarsana Kussudyarsana

Subjects: “…product spokesperson, source credibility, celebrity, marketer…”
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Shaping and Optimizing the Image of Virtual City Spokespersons Based on Factor Analysis and Entropy Weight Methodology: A Cross-Sectional Study from China by Jialing Chen, Linfan Pan, Ren Zhou, Qianling Jiang

Subjects: “…virtual spokesperson…”
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Porte-parole dans la campagne présidentielle : incarner son genre avec classe by Marion Paoletti

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Going hungry for Dyett : grève de la faim pour l’éducation publique à Chicago, don de soi et défense des intérêts de la « communauté » by Clément Petitjean

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Examining the Effect of Endorser Credibility on the Consumers' Buying Intentions: An Empirical Study in Turkey by Aysegul Ermec Sertoglu, Ozlem Catlı, Sezer Korkmaz

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CONSIDERATIONS ON USING THE SITUATIONAL CRISIS COMMUNICATION THEORY IN THE CRISIS COMMUNICATION PLANNING ACTIVITIES OF ROMANIAN ARMED FORCES’ INFORMATION AND PUBLIC RELATIONS STRUC... by George DAVID, Ion CHICIUDEAN

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