STRATEGIES OF SOCIALLY RESPONSIBLE MARKETING OF COMPANIES IN THE SPHERE OF SPORTS by Marcel Kurt Mainka, Oksana Melnichenko, Artem Tsybrovskyi, Danylo Sidielnikov, Vitalii Nitsenko, Serhii Zakharin

“… The main goal of the research is to study and evaluate modern socially responsible marketing strategies of global sports brands for the development of proposals for the domestic sports business. The article examines the role and significance of the social responsibility of business in modern marketing strategies of companies. …”
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Cost comparison between open radical cystectomy, laparoscopic radical cystectomy, and robot-assisted radical cystectomy for patients with bladder cancer: a systematic review of seg... by Yasuhiro Morii, Takahiro Osawa, Teppei Suzuki, Nobuo Shinohara, Toru Harabayashi, Tomoki Ishikawa, Takumi Tanikawa, Hiroko Yamashina, Katsuhiko Ogasawara

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Athletics adherence determinants: a comparative study between Brazil, Portugal and Spain by Jallyson Jader Monteiro de Araujo, Alan de Carvalho Dias Ferreira, Juliana Carla Mendes de Melo, Celina Raquel Nunes Gonçalves

“…These results also collaborate with the identification sports business models determinants that involve the athletics practice, with the aims to increasing modality adhesion, in addition to demonstrating a importance in constant clubs adaptation to market demands.…”
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Propuesta sobre el proceso productivo para financiar empresas del deporte a partir del estudio de sus seguidores = Proposal on the production process to finance companies sport fro... by Wilson Andrés Cárdenas-Polanía

“…Keywords: sport marketing, fan of sports, business model, costumer needs [1] Profesor de la Facultad de Marketing en la Universidad de Santo Tomás (Bogotá-Colombia). …”
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SPORT MARKETING MIX STRATEGIES by Alexandru Lucian MIHAI

“…The marketing mix is crucial because it defines the sport business, and much of the sport marketer’s time is spent on various functions within the marketing mix. …”
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Latinos in U.S. sport : a history of isolation, cultural identity, and acceptance / by Iber, Jorge, 1961-

“…Using newspaper accounts and primary sources, as well as dissertations and scholarly articles from history, education, sport business, and other disciplines, the authors provide an enlightening account of this population's role in U.S. sport history.…”

Research of profit earner in professional football by Tsyganok A.V., Satin D.E.

“…It is marked that in Ukraine actual two models of orientation of conduct of sporting business on condition of high-efficiency management and marketing. …”
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Assessing sport tourists’ overall satisfaction: a study of ISTAF super series tournament by Zarei, Azadeh, Yusof, Aminuddin

“…Costumer’ satisfaction has been publicized as successful sport business and marketing and improves the strategic planning of sport event performance. …”
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Veteran Patient Experience Academy: Putting Veterans First by Ali A. Poorani PhD, Vincent Kane Director

“…With a national priority to make the Veteran Health Administration (VA) a leading customer service organization and provide patient-centric services to veterans and their families, the Wilmington VA Medical Center (W VAMC) partnered with the University of Delaware’s Department of Hospitality and Sport Business Management at the Lerner College of Business & Economics to develop the VA Patient Experience Academy. …”
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What is Sport Marketing? Consideration of the Specificity by Junya Fujimoto

“…The aim of this study is to assist in this inquiry by presenting the background to the development of sport marketing as sport business and as an academic field. Sport marketing is defined by taking account the current state of the sporting world in Japan and is identified as being characterized by a “sport product” and a “sport consumer.” …”
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PRESENTATION OF SPORTING PLAYER’S RIGHTS IN HUNGARIAN AND INTERNATIONAL ACCOUNTING by Szoke Reka, Dekan Tamas

“…In Hungary, sport is mainly state aided and has mostly financing problems while the sport businesses existing in the more developed Western Europe are principally sponsored by the private sector. …”
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Models of digitisation of organisational space in sport by Wojciech Cieśliński, Paweł Piepiora, Kazimierz Witkowski

“…<p class="western" style="text-indent: 1.25cm; margin-bottom: 0cm; line-height: 150%;" lang="cs-CZ" align="justify"><span style="font-family: 'Times New Roman', serif;"><span lang="en-GB">This research presents the organisational model of digitisation of sport institutions as the element of development shifting towards digital models of sport business. Empirical research concerns: the level of saturation of information and communication technology (ICT) in sport institutions and media coverage of organizational space in sport as the element of media technology development. …”
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Comparison of Clinical Effects of Ankle Rehabilitation Exercise Bare Foot or Wearing Shoes by Tae-Hoon Yoon, Sung-Bum Ju

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Where is the frontier between integrity in sport and anti-doping if it exists? by David Pavot, Raphael Faiss

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Exploring the Contested Notion of Social Inclusion and Gender Inclusivity within eSport Spaces by Emily Jane Hayday, Holly Collison

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Ambush marketing vs. official sponsorship: is the international I.P. an unfair competition regime a good referee? by Diego Pardo Amézquita

“…As a result, this paper will (i) briefly examine the intersection between intellectual property rights and sport business in order to (ii) encase ambush marketing as a controversial –yet not necessarily illegal- business practice that exploits another’s commercial effort and deflects attention from official sponsorship of major events. …”
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Playing-Side Analytics in Team Sports: Multiple Directions, Opportunities, and Challenges by George Foster, Norm O'Reilly, Zachary Naidu

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Sports mega-events and their wider social importance through public relations activities by Perić Nenad, Bošković Branko, Radošević Igor

“…An amazing development of sport business has been present in the past decades. This trend started in the mid-twentieth century. …”
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Cognitive analysis in sports: Supporting match analysis and scouting through artificial intelligence by Joe Pavitt, Dave Braines, Richard Tomsett

“…Abstract In elite sports, there is an opportunity to take advantage of rich and detailed datasets generated across multiple threads of the sporting business. Challenges currently exist due to time constraints to analyse the data, as well as the quantity and variety of data available to assess. …”
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Digital Transformation and Strategic Sponsorship: The Case of BBVA by James Santomier, Jr., Sten Söderman, Reinhard Kunz

“…This research and its practical implications should enable sport business and marketing professionals to understand the implications of the digital transformation of enterprises for strategic sport sponsorship and provide alternative methods to engage consumers and enhance integrated marketing communications. …”
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