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1
Routledge handbook of sports sponsorship : successful strategies /
Published 2006Subjects: “…Sports sponsorship…”
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Determination of purchase intention toward sponsoring product in Malaysia professional football team /
Published 2016Subjects: “…Sports sponsorship…”
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Determination of purchase intention toward sponsoring product in Malaysia professional football team /
Published 2016Subjects: “…Sports sponsorship…”
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4
Media value of the Polish sports sponsorship market in the years 2015–2017
Published 2019-06-01Subjects: “…sports sponsorship…”
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Ambush marketing : a practical guide to protecting the brand of a sporting event /
Published 2008Subjects: -
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Important Objectives and Important Considerations in Objective Setting for Sport Sponsorship by Indian Companies
Published 2015-07-01Subjects: “…sports sponsorship…”
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8
Real Value of Advertising Value Equivalent in Sport Sponsorship
Published 2017-03-01Subjects: Get full text
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9
Dunhill Malaysia Cup : does sports sponsorship have a direct effect on corporate image
Published 2000Subjects: Get full text
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10
Sports mega-event sponsorship: The impact of FIFA reputation and world cup image on sponsor brand equity
Published 2019-04-01Subjects: Get full text
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11
How Sports Involvement and Brand Fit Influence the Effectiveness of Sports Sponsorship from the Perspective of Predictive Coding Theory: An Event-Related Potential (ERP)-Based Stud...
Published 2024-09-01Subjects: “…sports sponsorship…”
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12
The Effect of Simultaneous Sponsorship of Rival Football Teams
Published 2015-01-01Subjects: “…sports marketing; sports sponsorship; rival teams sponsorship; team identification; team-sponsor fit.…”
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SPORTSKO SPONZORSTVO KAO DISTINKTIVNA KOMPETENCIJA
Published 2006-06-01Subjects: “…sport sponsorship…”
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14
Estudio comparativo del patrocinio de equipos profesionales en España. El caso del futbol, baloncesto, balonmano y hockey (Comparative study of professional teams sponsorships in...
Published 2018-07-01Subjects: “…marketing relacional y notoriedad (Sports Sponsorship…”
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15
Newspaper framing of food and beverage corporations’ sponsorship of sport: a content analysis
Published 2022-09-01Subjects: Get full text
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16
Sport sponsorship from perspective of great industrial companies’ managers
Published 2016-12-01Subjects: Get full text
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17
The relationship between sports sponsorship and corporate image, reputation and intention to buy: TORKU case
Published 2017-08-01Subjects: Get full text
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18
Obstacles of Attracting Sponsorship in the Sport Industry of East Azarbaijan Province
Published 2009-11-01Subjects: Get full text
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19
Unhealthy sport sponsorship at the 2017 AFL Grand Final: a case study of its frequency, duration and nature
Published 2019-08-01Subjects: “…sport sponsorship…”
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Importance of Loyalty to a Sport Event for the Level of Sponsorship Awareness
Published 2019-06-01Subjects: “…sport sponsorship…”
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Article