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    Marketing management and strategy / by Doyle, Peter, author 380834

    Published 2001
    “…A core text for MBA marketing management courses, and for university short courses for executives; a supplemental text for undergraduate and postgraduate marketing strategy courses, and CIM strategy courses. "Marketing Management and Strategy "is a concise, practical management guide to the latest ideas in marketing and strategy for MBA and executive courses. …”
    text
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