PENGARUH PERSEPSI KONSUMEN PADA IKLAN BERSERI TERHADAP SIKAP DAN NIAT BELI KONSUMEN (Studi eksperimen pada produk kosmetika Ponds) by , ANA BELLA PARINA, , Dr. Ir. Suci Paramitasari Syahlani, M.M.

“…Among the promotion efforts, television advertisement using audio vis g messages to for consumers purchase intention and even purchasing decision. …”

Religiosity as moderating variable between the relationship of attitude towards brand endorser of hijab advertisement on tv and purchase intention by Moses, Ibrahim Oyewole

“…This study was conducted to examine the relationship between celebrity endorsement on attitude towards hijab television advertisement and purchase intention. Specifically, these objectives were created to guide the study; i) To examine the attitude towards celebrity endorsement of hijab on TV ads. ii. …”
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Calidad de productos alimentarios anunciados por televisión antes y después del plan para mejorar su composición, 2017-2020 by Ana López Cantos, Elena Ordaz, María Angeles Moya-Geromini, Miguel Ángel Royo-Bordonada

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THE MEANING OF SLOGAN AND ERROR OF INDONESIAN LANGUAGE ON BEVERAGE ADVERTISEMENT ON TELEVISION by Kodrat Eko Putro Setiawan

“…Keywords: meaning, slogan, television, advertisement, language error MAKNA SLOGAN DAN KESALAHAN BERBAHASA INDONESIA PADA IKLAN MINUMAN DI TELEVISI Abstrak Kesalahan berbahasa sering ditemukan dalam slogan iklan di televisi. …”
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ANALISIS PENGARUH PERSEPSI KONSUMEN PRIA DAN WANITA TERHADAP IKLAN TELEVISI PADA SIKAP DAN NIAT PEMBELIAN : STUDI PADA IKLAN PRODUK KOSMETIKA by , Rizka F. Sarastri, , Prof. Dr. Basu Swastha Dharmmesta, M.B.A.

“…Sampling was done by rotating the study of television advertising of cosmetic products through a laptop. …”

Slovo v socialʹnoj reklame: kognitivno-pragmatičeskij aspekt by Nataliâ V. Danilkvskaâ

“…The article is devoted to the question of changing the content of modern television advertising. The author examines the linguistic and content features of advertising texts in terms of their key meanings. …”
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The secret life of objects. A psycho-social analysis of consumption's imaginary by Almagro González, Andrés

“…Advertising in general, and television advertising in particular, is an important communication channel through which values, lifestyles, and even the socially-shared "imaginary" are transmitted. …”
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PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK by Nurtiah Nurtiah, Fatimah Abdillah

“…This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. …”
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Direct-to-Consumer Drug Advertisements Can Paradoxically Increase Intentions to Adopt Lifestyle Changes by Maya B. Mathur, Maya B. Mathur, Michael Gould, Nayer Khazeni, Nayer Khazeni

“…Methods: We assembled a sample of real, previously aired DTC television advertisements in order to naturalistically capture the portrayal of lifestyle change in real advertisements. …”
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Ideology on Children Formula Milk Television Commercials by kumala dewi

“…The results of the study show that the ideology behind the ten television advertisements for children's formula milk includes the ideology of idealism and consumerism.   …”
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Older people as models in advertisements: A cross-cultural content analysis of two Asian countries by Fon, S.O., Kitchen, P.J.

“…The purpose of this paper is to investigate the extent to which older people are used as models in television advertisements in Korea and Malaysia, representing an aged and ageing nation, respectively. …”
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Exploring the Impact of Social Media Sites on Compulsive Shopping Behavior: The Mediating Role of Materialism by Jameel A, Khan S, Alonazi WB, Khan AA

“…The research’s findings show that television advertisements and the use of social media sites positively related to compulsive shopping behavior among university students, and materialism mediated the relationship between television advertisements and social media sites.Conclusion: The research emphasizes the significance of comprehending the materialistic attitude and consumption choices of adolescents and offers crucial information for scholars, decision-makers, and management of top companies.Keywords: social media sites, materialism, compulsive behavior, internet use, university students…”
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HUBUNGAN SKEPTISME REMAJA TERHADAP IKLAN TELEVISI DENGAN PENGETAHUAN REMAJA TENTANG TAKTIK PEMASANG IKLAN by Perpustakaan UGM, i-lib

“…The study predicts that skepticism toward television advertising would be positively relate to knowledge about advertising tactics (hypothesis 1) and self-esteem (hypothesis 2), and would be negatively related to consumer susceptibility to interpersonal influence (hypothesis 3). …”

PENGARUH IKLAN TELEVISI DAN ELEMEN KEMASAN PADA SIKAP KONSUMEN TERHADAP PRODUK DAN MINAT BELI YANG DIMODERASI OLEH TINGKAT KETERLIBATAN KONSUMEN by , Siska Endyana, , Ike Janita Dewi, Dr., M.B.A.

“…The conclusion drawn is television advertising and packaging elements significantly affect consumer attitudes toward products. …”

KETAATAN DAN PELANGGARAN IKLAN TELEVISI TERHADAP PRINSIP KERJA SAMA by Ening Herniti

“…However, the television advertising for the certain restriction also remains obedient to the maxims. …”
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The frequency and content of televised UK gambling advertising during the men’s 2020 Euro soccer tournament by Philip W. S. Newall, Catia Alexandra Ferreira, Steve Sharman, Jessica Payne

“…Previous research has documented the frequency with which gambling marketing logos can be seen in domestic club soccer, and also the frequency of television advertising around international tournaments. The present research investigates the frequency and content of television advertising during the men’s 2020 Euro soccer tournament, a high-profile tournament shown since the industry’s voluntary “whistle-to-whistle ban” on gambling advertising came into effect. …”
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Exposure of French Children and Adolescents to Advertising for Foods High in Fat, Sugar or Salt by Hélène Escalon, Didier Courbet, Chantal Julia, Bernard Srour, Serge Hercberg, Anne-Juliette Serry

“…Food marketing of products high in fat, sugar and salt (HFSS), including television advertising, is one of the environmental factors considered as a contributor to the obesity epidemic. …”
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CASE STUDY IN OPTIMAL TELEVISION ADVERTS SELECTION AS KNAPSACK PROBLEM by E. Ivokhin, Almodars Barraq Subhi Kaml

“…In this research paper, we shall consider the application of classical 0-1 knapsack problem with a single constraint to selection of television advertisements at critical periods such as prime time news, news adjacencies, break in news and peak times using the WINQSB software. …”
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Advertisement design in dynamic interactive scenarios using DeepFM and long short-term memory (LSTM) by Lingling Zeng, Muhammad Asif

“…Its primary objective is to augment the real-time evaluation precision and accuracy of film and television advertising in the dynamic interactive realm of network media. …”
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Visual Syntax: how visual and verbal approach promote social unity through thematic television commercials by Khairulwafi Mamat, Shahrunizam Sulaiman, Hashima Mohaini Mohamad, Safrina Muhamad Azmi, Muhammad Nur Firdaus Nasir

“…By examining the effect of thematic television advertising by Petronas on social cohesion, this study provides a first step toward answering this question. …”
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