How long is a good story? Compressed narratives in British screen advertising since 1955 by Emily Caston

“…The sixty second commercial has held a privileged status with the British television advertising industry since 1955. Recent scholarship in the useful film paradigm offers a promising starting point to analyse the design craft of the industry, as does scholarship on early advertising film. …”
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The representation of phenotypic diversity in audiovisual advertising in Spain: professional perspectives and implications for the cultural dynamics of inclusion by Jorge Grau-Rebollo, Nicolás Lorite-García

“…The conclusions of the study show, among other findings: (a) the low level of phenotypic diversity in television advertising; (b) the under-representation of certain groups; and (c) the complexity of decision-making between clients and agencies, who have to reconcile risk aversion with the effectiveness required for any advertising campaign. …”
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A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors by Lwin, May Oo, Yee, Andrew Zi Han, Lau, Jerrald, Ng, Janelle S., Lam, Jocelin Y., Cayabyab, Ysa Marie, Malik, Shelly, Vijaya K.

“…The studies include (1) a content analysis of television advertisements, (2) a door-to-door household pantry survey of families, and (3) a large-scale survey of school children. …”
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PANCASILA DALAM IKLAN TELEVISI by Rika Lusri Virga

“…In 2004, SidoMuncul intensively uses television advertising. One version of the ad is very interesting which is Kuku Bima EnerG with Maluku version. …”
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Personal Aggression and Anxiety of Adolescents and Perception of Aggressive Advertising by G.K. Slanbekova, R.T. Alimbaeva, F.A. Sakhiyeva

“…The results indicate that adolescents with a high level of aggression perceive the scenes of violence in television advertising as encouraging activity and overcoming harassment, which further aggravates the aggression. …”
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Personal Aggression and Anxiety of Adolescents and Perception of Aggressive Advertising by G.K. Slanbekova, R.T. Alimbaeva, F.A. Sakhiyeva

“…The results indicate that adolescents with a high level of aggression perceive the scenes of violence in television advertising as encouraging activity and overcoming harassment, which further aggravates the aggression. …”
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Characteristics of healthy weight advertisements in three countries by Simone Pettigrew, Zenobia Talati, Isla Henriques, Belinda Morley, Kylie Ball

“…Methods: An Internet search was conducted to identify healthy weight television advertisements aired in the three countries. Seventy‐two advertisements were located and coded according to the advertising techniques employed. …”
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COMMUNICATION OF POLITICIANS WITH THE AUDIENCE: TOOLS AND SPECIFIC APPLICATIONS by Maksym Honcharenko

“…The author examines the influence of social networks, television, advertising and other media channels on the formation of a political image. …”
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Experiencing Political Advertising Through Social Media Logic: A Qualitative Inquiry by Martin Echeverría

“…Yet audiences, unlike those of television advertising, are no longer isolated and passive consumers of linear discourses from politicians; users can now interact, share, and merge political advertising with other messages. …”
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It’s a fat fat world : assessing the potential impact of food advertisements on young children’s attitudes towards junk food in Singapore. by Tan, Shou Chang.

“…This report presents an analysis of television advertisements on four local channels (5, 8, Central and Suria) over a period of seven weeks to examine if there is an unbalanced promotion of obesogenic food on television and whether this has an impact on childhood obesity in Singapore. 200 children, ages four to twelve years old, were surveyed to examine the association between children’s regular TV viewing habits and their food-related attitudes and behaviour. …”
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A comparison study on the elements of storytelling between Malaysia and Thailand TV advertisements / Amir Lukman Abd Rahman, Ainal Maziah Salleh and Aini Andria Shirin binti Anuaru... by Abd Rahman, Amir Lukman, Salleh, Ainal Maziah, Anuarudin, Aini Andria Shirin

“…The application of emotions and dreams portrayed in TV advertisements is appealing to individuals who seek experiences and this has proven to be one of the positive consequences of storytelling in TV advertisements. Television advertising has been influenced by the application of storytelling. …”
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Kuşakların Nostalji Temalı Televizyon Reklamları Sonrası Tutumlarını İnceleyen Bir AraştırmaA Study Examining the Attitudes of Generations After Nostalgia Themed Television Commerc... by Tuğsan KARADENİZ, Ayşe ŞAHİN

“…In the communication process, a number of methods are used in order to increase the effectiveness of the message intended to be given to consumers in television advertisements. Purpose of the research is to measure whether consumers' tendency towards nostalgia, perception of advertising performance, post-advertisement emotions, brand heritage perceptions and post-advertisement attitudes differ after watching nostalgic television commercials by age generations. …”

Media Business Development in the Context of Global Digitalization by Viktor P. Kirilenko, Evgenia Yu. Kolobova

“…In the context of an ever-changing, competitive digital ecosystem and against the background of General cuts in advertising budgets in the print press, radio, and television, advertising investments in the digital environment are increasing starting in 2019. …”
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El uso de tecnologías de marketing digital en la actividad comercial para aumentar el valor de las empresas en condiciones de COVID-19 by Svitlana Kovalchuk, Olena Arefieva, Anna Shevchenko, Oleksandr Kononov, Mykola Subachov

“…The feasibility of the complex application of digital marketing tools in the commercial activities of the enterprise for the implementation of the marketing strategy in the conditions of the COVID-19 pandemic has been proven, including: contextual advertising, SEO and SEM promotion, banner advertising, advertising windo ws, television advertising, radio advertising, advertising in gaming, shopping and other applications, native advertising, SMS mailing, QR codes in offline mode, viral advertising, advertising in messengers, teaser advertising, retargeting. …”
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Find Cancer Early: Evaluation of a Community Education Campaign to Increase Awareness of Cancer Signs and Symptoms in People in Regional Western Australians by Emma Jane Croager, Victoria Gray, Iain Stephen Pratt, Iain Stephen Pratt, Terry Slevin, Terry Slevin, Simone Pettigrew, C. D’arcy Holman, Max Bulsara, Jon Emery

“…Social marketing campaigns using community development can raise awareness and knowledge of a health issue in the absence of television advertising.…”
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Integrated communications in promoting the military profession by Nenadović Goran, Kostić-Stanković Milica, Vučinić Dejan

“…Based on the obtained results it has been established that the use of individual instruments of communication (television advertising, distribution of printed materials, and internet content) has a limited effect on the examinees. …”
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A cost‐effectiveness analysis of online, radio and print tobacco control advertisements targeting 25–39 year‐old males by Cassandra Clayforth, Simone Pettigrew, Katie Mooney, Iris Lansdorp‐Vogelaar, Michael Rosenberg, Terry Slevin

“…Abstract Objective: To assess the relative cost‐effectiveness of various non‐television advertising media in encouraging 25–39 year‐old male smokers to respond to a cessation‐related call to action. …”
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Pengaruh Agen Sosialisasi dan Iklan TV terhadap Sikap dan Perilaku Menyikat Gigi pada Siswa Sekolah Dasar by Zikri Zikri, Lilik Noor Yuliati, Megawati Simanjuntak

“… This study aims to analyze the influence of socialization from peers, family / parents, schools, and television advertisements on the attitude and behavior of brushing teeth. …”
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Faktor Pembelajaran Sosial Dalam Pemberian ASI Eksklusif di Kecamatan Klaten Tengah, Klaten, Jawa Tengah by , WAHYU RESTIARINI, , Rahayu, SIP., M.Sc., MA.

“…Moreover, the mother is also exposed by information of formula milk from television advertising. Unfortunately, it is proofed to have no effect on the motherâ��s behavior for exclusive breastfeeding. …”

الإعلانات التلفزيونية وأثرها في سلوك المستهلك دراسة ميدانية على عينة من طلاب الجامعة الدولية الخاصة للعلوم والتكنولوجيا... by عزت شاهين, حلا زوبته

“…This study aimed to determine the effect of advertising on the purchasing behavior of the university youth and to monitor the extent of their interest in follow-up ads and the extent of its influence in addition to the quality of those ads and how they believe it s and to know whether their purchase decision is related to the ads seeing or not? television advertisements is one of the most important ways of advertising in the present time, with the technological development in photography ,lighting, and communications; a combined development occurred with the format and style of the production of TV advertising, concerning its classification, method of implementation, the effects used visually and acoustically . it now has its effective psychological impact on the receiver in different countries via satellites. …”
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