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The impact of television advertising on children /
Published 1995Subjects: “…Television advertising and children…”
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Adjective identification in television advertisements
Published 2013“…Therefore, the study focuses on the use of adjectives in television advertisements among Korean learners at Hankuk University of Foreign Studies, Korea. …”
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The Television Advertisements of Health-threatening Products
Published 2016-12-01“… The aim of this study was to determine the television advertising of healththreatening products Methods: In this study, the television advertising of one, two, three and Tehran channels were studied from 6 am to 24 midnight From January 20 to February 3 and from August 23 to September 6 ,2013. …”
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Iranian television advertisement and children′s food preferences
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Aethetic employment of pop art in television advertising
Published 2024-03-01Subjects: “…pop art television advertising…”
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Public Attitude in Yugyakarta Towards Television Advertising
Published 1999“…This study was conducted to learn public attitude to television advertising, especially public attitude towards television advertisements aired during commercial breaks. …”
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Brand recall as indication of television advertising effectiveness
Published 2001“…Thus, the effectiveness of television advertisements to generate and register brand into consumers' mentality is becoming a main concern for the marketers. …”
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Discourse of copywriting on Malaysian celebrity television advertisement
Published 2018Subjects: Get full text
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Impact of Television Advertising for Freemium Services on Consumer Purchases:
Published 2024-02-01Get full text
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SUI GENERIS. GENDER PORTRAYALS IN ITALIAN TELEVISION ADVERTISING
Published 2014-08-01Get full text
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Television advertising : trends and direction (from the Singapore perspective)
Published 2008Get full text
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The ‘moral panics’ behind television advertising regulations in Malaysia
Published 2010“…In relation to this, the study attempted to examine the television advertising regulatory framework in Malaysia with the dearth of previous research studies. …”
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Proceeding Paper -
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Comparative evaluation of the influence of television advertisements on children and caries prevalence
Published 2013-02-01“…Objectives: To evaluate the influence of television advertisements on children, the relationship with oral health and to analyze the content of those advertisements. …”
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The role of communication in Nation Building: television advertising and acceptance in Malaysia
Published 2011Get full text
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The perception of viewers on female role portrayals in Malaysian television advertisements
Published 1997“…The study also found that the differences in gender and race could have caused different perceptions, on female role portrayals in television advertisements. The study further found that certain portrayals of women in television advertisements were considered offensive, particularly by female viewers and they further felt that there is a need for a change in such portrayals.…”
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