Anuncios y estrategias de campaña en televisión: un balance de la elección intermedia de 2015 en México / Television Campaign Ads and Strategies: The Case of Mexico’s 2015 Mid-... by Oniel Francisco Díaz Jiménez, Miguel Eduardo Alva Rivera

“…This article analyzes the content of all television announcements (30-second spots) broadcast by Mexican political parties during the 2015 mid-term congressional elections, in order to identify their campaign strategies. …”
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