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An Empirical Analysis of Television Commercial Ratings in Alternative Competitive Environments Using Multinomial Logit Model
Published 2013-05-01“…Analysis made by using Multinomial Logit Model indicates how effective the demographic variables are in the watching rate of the first minute of the television commercials.…”
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Why Have the “Cantankerous Old People” Left the Neighborhood? The Representation of Old Age in Serbian Television Commercials – A Repeated Study
Published 2016-02-01Subjects: Get full text
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Kuşakların Nostalji Temalı Televizyon Reklamları Sonrası Tutumlarını İnceleyen Bir AraştırmaA Study Examining the Attitudes of Generations After Nostalgia Themed Television Commercials)
Published 2021-03-01“…Purpose of the research is to measure whether consumers' tendency towards nostalgia, perception of advertising performance, post-advertisement emotions, brand heritage perceptions and post-advertisement attitudes differ after watching nostalgic television commercials by age generations. For this purpose, 410 participants were reached by using the convenience sampling method and a questionnaire form consisting of 43 questions was applied with face-to-face interview and online participation methods. …”
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Multimodal emergens via musik - Eksemplificeret ved en reklamefilm og en dokumentarfilm [Emergent forms of meaning-making using music in multimodal compositions - Exemplified through a television commercial and a television documentary]
Published 2010-05-01“…In this article I will demonstrate an analytic-hermeneutic approach regarding multimodal semiosis in audio-visual media products, such as television commercials and documentaries in which several modalities or semiotic resources co-operate and interact. …”
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Tv-reklamens musik i et tekstanalytisk perspektiv
Published 2010-05-01“…This article examines music in television commercials from a text analytical perspective. …”
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ANALISIS SEMIOTIKA IKLAN TELEVISI PRODUK ALAT PERTANIAN TRAKTOR �QUICK�
Published 2014“…The research was conducted to find out the signifier, signified, signification and the messages contained in television commercials visualization of agricultural equipment products tractor â��Quickâ��. …”
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Sounding out the logo shot
Published 2013-12-01“…‘branding of’) during logo shots in television commercials (i.e. ‘branding through’). This particular focus adds both to the understanding of sound in television commercials and to the understanding of sound brands. …”
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Constructions of race in advertising archives
Published 2023-08-01“…What do historical representational imageries of the Chinese in television commercials tell us about Britain’s perceptions of this ‘silent’ community? …”
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Darker shades of “fairness” in India: Male attractiveness and colorism in commercials
Published 2020-06-01“…Hence, this study aims to investigate the issue of colorism augmented by television commercials for men’s “fairness” (light skin tone) products in India. …”
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Differential media effects on male body satisfaction and mood
Published 2020-03-01“…Results Men who viewed television commercials reported a significant drop in body satisfaction and greater social comparison. …”
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MEDIA DAN GENDER (Studi Deskriptif Representasi Stereotipe Perempuan dalam Iklan di Televisi Swasta)
Published 2016-10-01“…This study describes how television commercials have given gender role stereotypes against women. …”
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Pengiklanan srategik: jenama global di Malaysia
Published 2009“…The findings indicate that Malaysian television commercials have adopted mostly the local and global cultural identities in their advertising executions, as compared to foreign cultural identity. …”
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Analisis Pengaruh Atribut Iklan Televisi terhadap Ekuitas Merek
Published 2013-06-01“…One of the kind advertising are television commercials. The making of television advertising must be pleasing consumers, meaning that in designing the ads need to pay attention to the ad attribute in order to make consumers interested in finding out more about the product and brand preference of the planting efforts in the minds consumers. …”
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Spatiotemporal consistency of neural responses to repeatedly presented video stimuli accounts for population preferences
Published 2023-04-01“…To test the hypothesis, we measured the degree of inter-trial consistency in participants’ electroencephalographic (EEG) responses to repeatedly presented television commercials. We observed consistency in the neural activity patterns across repetitive views and found that the similarity in the spatiotemporal patterns of neural responses while viewing popular television commercials predicts population preferences obtained from a large audience. …”
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Word Formation and the Discourse of Advertising
Published 2014-01-01“…This paper presents the results of research conducted using a corpus of radio and television commercials and advertising texts gathered from 2009 to 2013. …”
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Negative TV Advertising in the 2016 US Presidential Campaign
Published 2018-07-01“…The results unambiguously indicate a steady increase in the use of negative ads during political campaign. Television commercials of Hilary Clinton and Donald Trump focused mostly on discrediting their political opponent. …”
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