Understanding of Singaporean consumers' attitude toward advertising through sport by Do, Young Pyun

“…One was to compare consumers’ attitude toward advertising through sport with their attitudes toward advertising in general, television commercials, and online advertising. The other was to test a structural model to ascertain which advertising beliefs influenced consumers’ attitude toward advertising through sport. …”
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ECOMEDIA LITERACY: EDUCATING WITH ECOMEDIA OBJECTS AND THE ECOMEDIASPHERE by Antonio López

“…Ecomedia literacy cultivates the exploration of ecomedia objects-- media texts (advertisements, news articles, television commercials, websites, films, etc.), platforms (streaming services, social networks, media organizations), gadgets (smart phones, tablets, computers, etc.), or hyperobjects (anamorphous disbursed phenomena that behaves like a system, such as the internet, fake news, or media industry). …”
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Linguistic Features of Persuasive Communication: The Case of DRTV Short Form Spots by Smiljana Komar

“…Direct response television commercials (DRTV) exhibit a very specific style of speech and delivery whose main function is to boost the product’s value and sales. …”
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DIY in the DNA: Macro Context and National Myth as Enduring Advertising Discourse by Fabrice Desmarais

“…From an extended sample of New Zealand television commercials, the research isolates the theme of ‘Kiwi Ingenuity’ as an important tool to advertise a wide variety of brands. …”
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Analisis Emotional branding Visualisasi Iklan Televisi Yamaha Fazzio Hybrid-Connected by Dian Eka Permanasari

“…This study analyzes emotional branding in the visualization of Yamaha Fazzio Hybrid-Connected television commercials. This study applies a qualitative-descriptive method with the approach of Marc Gobe's emotional branding theory. …”
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The Emerging Trend of Narration in Pakistani Ads by Ahmad Bilal

“…Television commercials are generally produced in two different  styles: in argumentative manner, and in narrative style. …”
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Don Draper Thinks Your Ad Is Cliché: Fairy Tale Iconography in TV Commercials by Preston Wittwer

“…I’ll examine how, and for whom, these fairy tale figures have been adapted decade by decade in order to examine popular culture’s commercialized and hypnotic relationship with fairy tales in the most direct format available: television commercials.…”
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TÜRKİYE’DE REKLAMLARIN DENETİMİ: REKLAM KURULU KARARLARI ÜZERİNDEN BİR İNCELEME by Elif EŞİYOK

“…As a result of the analysis, it was determined that 61 television commercials were punished in terms of accuracy and honesty, basic principles and burden of evidence. …”
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The representation of mature adults in TV commercials: A cross-cultural content analysis of portrayals in Poland and in the U.S. by Kinga Kowalewska, Erika Grodzki

“…The aim of the article is to examine the portrayals of mature adults (55+) in television commercials in Poland and in the United States. …”
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Gaya Berkendara dalam Iklan: Antara Representasi Ketangguhan dan Kecerobohan by Ivan Kurniawan, Irma Rochmawati

“…Among them, the series of television commercials ads distributed by Yamaha Motor Indonesia in 2016 are the most interesting; because of the way advertising through visuals have similarities. …”
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Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi by Debby Arisandi

“…Every day people look at a number of television commercials. There are thousands of products on the market and It would be interesting to know why certain people respond to ads or not. …”
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Stereotypical Representations of Gender Roles in Romanian Pharmaceutical Advertising by Meda MUCUNDORFEANU, Julia SZAMBOLICS

“…We conducted a content analysis where we included the television commercials of the top ten pharmaceutical companies, as determined by ad ratings, aired on Romanian television during the year 2019. …”
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Perubahan Tema Iklan Menurut Siklus Hidup Produk by Marselinus Krisna

“…During the life cycle of the last PlayStation has released several television commercials used to promote this console for the consumer. …”
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PRODUCTIVE TYPES OF SEMIOTIC CODES IN UKRAINIAN COMMERCIAL TV ADVERTISING by О. В. Щербак

“…The study was conducted on the material of 30 videos Ukrainian commercial television commercials that aired during the period from January to March this year. …”
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Nostalgic advertisements in multicultural Malaysia: a multimodal analysis by Melissa Shamini Periasamy, Ganakumaran Subramaniam, Gruba, Paul

“…Nostalgia has been a popular theme in many Malaysian television commercials (TVCs) in the past decade. This study examines a Malaysian national day TVC using a thematic multimodal approach to analyse how nostalgia is reinforced through the multimodal elements in the TVC. …”
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Media primes and their effects on bicultural individuals. by Chew, Han Ei.

“…The current study extends previous research by using more quotidian media primes in the form of television commercials to establish the threshold of cultural priming. …”
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Cultura e ideologia: a mídia revelando estereótipos raciais de gênero Culture and ideology: the media reveling racial and gender stereotypes by Adriane Roso, Marlene Neves Strey, Pedrinho Guareschi, Sandra M. Nora Bueno

“…<br>In this article we analyze two Brazilian symbolic forms (television commercials) having as theoretical framework a critical methodology based on some theoretical elements of Cultural Studies. …”
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Deep Learning for EEG-Based Preference Classification in Neuromarketing by Mashael Aldayel, Mourad Ykhlef, Abeer Al-Nafjan

“…The traditional marketing methodologies (e.g., television commercials and newspaper advertisements) may be unsuccessful at selling products because they do not robustly stimulate the consumers to purchase a particular product. …”
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Regional Marketing to Change Regional Images: The Example of the Groningen Province Campaign by Pieter H. Pellenbarg, Wilhelm J. Meester

“…This campaign, which is still being carried on, has used various means of communication: advertisements in newspapers and magazines, and radio and television commercials. It has been aimed at entrepreneurs and at the general public as well. …”
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Neural correlates of attitude change following positive and negative advertisements by Junko Kato, Hiroko Ide, Ikuo Kabashima, Hiroshi Kadota, Kouji Takano, Kenji Kansaku

“…Functional magnetic resonance imaging (fMRI) experiments have presented videos from previous electoral campaigns and television commercials for major cola brands and then used the subjects&rsquo; self-rated affinity toward political candidates as behavioural indicators. …”
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