Models of TV news layout: Different types of marketing narrative by Dmytro Telenkov, Tetiana Krainikova, Tetiana Yezhyzhanska

“…This paper aims to emotionally engage viewers and further communicate with them (including the consumption of television commercials). In 2019–2021, a rhetorical analysis of 531 news issues of the previously created sample of TV channels was performed. …”
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Television advertising and development of dental caries in children aged 6 to 12 years by Liliya Doitchinova, Dimitar Kirov, Petar Bakardjiev, Maria Nikolova, Dimitar Hristov

“…A survey was used to assess the nutritional preferences of these children who are under the influence of watching television commercials. The DMF (T+t) index introduced by Klein, Palmer & Knutson (1938) was used to assess the intensity of dental caries. …”
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“I Like the One With Minions”: The Influence of Marketing on Packages of Ultra-Processed Snacks on Children's Food Choices by Priscila de Morais Sato, Fernanda Helena Marrocos Leite, Neha Khandpur, Ana Paula Bortoletto Martins, Laís Amaral Mais

“…Colors and brands were important to catch children's attention and make the snack recognizable. Television commercials and mascots reinforced marketing strategies on labels.Conclusions and ImplicationsOur results point to the need for public health strategies to deal with the obesity epidemic through creating and implementing specific legislation to regulate food labels to discourage the consumption of unhealthy snacks and prohibit food marketing targeted at children.…”
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“The Theater of the Mind”: The Effect of Radio Exposure on TV Advertising by Vincenzo Russo, Riccardo Valesi, Anna Gallo, Rita Laureanti, Margherita Zito

“…A total of seventy participants in a between-subjects experiment watched several television commercials during the advertising break of a documentary or saw some banners during a web surfing task. …”
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REPRESENTASI MASKULINITAS HEGEMONIK DALAM IKLAN PRODUK LAKI-LAKI DI TELEVISI (Analisis Semitik Terhadap Iklan Rokok Djarum Super, M-150 dan L-Men) by , Umi Najikhah Fikriyati, , Dr. Partini, SU

“…As research material selected three male product advertisements from television commercials advertising : the Djarum Super (waterfall version), F-150 ads commercials (Hero version), and L-Men (beach version). …”

Bethany Klein. As Heard on TV: Popular Music in Advertising by Heather Pinson

“…Bethany Klein’s As Heard on TV’ Popular Music in Advertising provides an introduction into the recent history of popular music as a marketing tool in television commercials and assembles a chronological history of the most well-known usages of popular music utilized in advertising campaigns. …”
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ANALISIS PENGARUH PERSEPSI KONSUMEN PRIA DAN WANITA TERHADAP IKLAN TELEVISI PADA SIKAP DAN NIAT PEMBELIAN : STUDI PADA IKLAN PRODUK KOSMETIKA by , Rizka F. Sarastri, , Prof. Dr. Basu Swastha Dharmmesta, M.B.A.

“…Different attitudes and perceptions towards advertising arise because of differences in the reception and interpretation of television commercials on different gender, men and women. …”

Effects of Visual Stimuli from Media on the Perception of Dentofacial Esthetics by Iva Laus, Daniela Kovačević Pavičić, Martina Brumini, Vjera Perković, Andrej Pavlić, Stjepan Špalj

“…Objectives: The study explored whether television commercials change the perception of one’s own dentofacial attractiveness and to identify if it is influenced by personality traits. …”
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Efecto de la publicidad de alimentos anunciados en la televisión sobre la preferencia y el consumo de alimentos: revisión sistemática Effect of food television advertising on the p... by G. Díaz Ramírez, M. C. Souto-Gallardo, M. Bacardí Gascón, A. Jiménez-Cruz

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Fast Food Consumption Pattern and Its Association with Overweight Among High School Boys in Mangalore City of Southern India by Nitin Joseph, Maria Nelliyanil, Sharada Rai, Raghavendra Babu Y.P., Shashidhar M. Kotian, Tanima Ghosh, Manisha Singh

“…Majority of participants were introduced to fast foods through television commercials 193(64.3%). 73(57%) developed this habit as they were bored with home food. …”
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A Sociological Explaining of Attitudes toward Violence Against Women among Male College Students in Mazandaran Province by Samaneh Eskandary, Akbar Aliverdinia, Mohammad Esmaeil Riahi, Memar Rahmatollah

“…The Portrayal of Gender Roles in Television Commercials on the IRlB. Women’s Studies Sociological and Psychological, 7, 33-50. …”
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Tinjauan Kritis Simbol-simbol Budaya Nias dalam Iklan Produk Minuman Berenergi Studi Kasus Iklan Bermuatan Nilai Lokal Produk Kuku Bima Ener-G Versi “Ayo Wisata ke Sumatera” PT. Si... by Ariel Sarototonafo, Widayatmoko Widayatmoko, Genep Sukendro

“…Symbols of local culture especially Nias on TVC (Television Commercial) Kuku Bima Ener-G, version of “Let’s Travel to North Sumatra” from PT. …”
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COMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISING by G A Miroshnichenko

“…The communicative strategy of verbal persuasion is revealed by the examples of advertising production of television commercial advertising. Today, television advertising occupies the largest media segment in the Russian advertising market. …”
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Velkommen til Buret … by Gunn Eklund Breisnes

“…Nike's marketing campaigns show that the company wants to appear smaller than what it actually is. Through televised commercials or printed advertisements, Nike wants to convey joy about the sport itself by using expressions of authenticity and honesty. …”
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JURNALISME REPORTASE: SEBUAH PRODUK KOMERSIALISASI DALAM INDUSTRI TELEVISI by Gita Aprinta

“…Therefore, information is so often considered as commodity relate with the market mechanism that create television commercialization. This article aim to observe the bias of information that affected by journalism technique in the investigation program called. …”
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IMPULSE Moment-by-Moment Test: An Implicit Measure of Affective Responses to Audiovisual Televised or Digital Advertisements by Gemma Anne Calvert, Geraldine Trufil, Abhishek Pathak, Eamon Philip Fulcher

“…It is an implicit reaction time test that is carried out while an audiovisual clip (e.g., a television commercial) plays in the background and measures feelings that are congruent or incongruent with the content of the clip. …”
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The suggestion in advertising: features of communicative mechanism by Galina A. Miroshnichenko

“…The communicative mechanism of suggestion is revealed on the examples of Russian television commercial advertising. Research of suggestion as a specific process of communication meets the modern needs of brands that advertise their product in the conditions of commodity abundance and reduce consumer demand.…”
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IMPULSE moment-by-moment test : an implicit measure of affective responses to audiovisual televised or digital advertisements by Calvert, Gemma Anne, Trufil, Geraldine, Pathak, Abhishek, Fulcher, Eamon Philip

“…It is an implicit reaction time test that is carried out while an audiovisual clip (e.g., a television commercial) plays in the background and measures feelings that are congruent or incongruent with the content of the clip. …”
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A quantitative research of consumer’s attitude towards food products advertising by Voicu Mirela-Cristina

“…The attitude of the consumer towards a television commercial influences the attitude towards the promoted product or brand. …”
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Wielojęzyczność w reklamie - nadawca i narracja by KATARZYNA WYRWAS

“…Multilingualism in television commercial spot can be describing on severa! areas: spots use many codes ( verba!…”
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