Ideology on Children Formula Milk Television Commercials by kumala dewi

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Understanding India : cultural influences on Indian television commercials / by Chattopadhya, Rohitashya, 1975-

Persuasive appeals in Jordanian and Algerian telecommunication television commercials by Rabab’ah Ghaleb, Idir Lydia, Alghazo Sharif

“…The present study seeks to explore the link between persuasion and advertising by examining the persuasive appeals used by telecommunication companies in Jordanian and Algerian television commercials. To this end, 12 television advertisements (six from Jordan and six from Algeria) were randomly selected from YouTube. …”
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The effect of colour in television commercials on the comprehension and memory of the child by L. P. Pretorius, C. J. H. Blignaut

Subjects: “…Television commercials…”
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A critical study on female roles in television commercials of Bangladesh by Moriom Begum Mim, Maliha Tabassum

Subjects: “…female role, television commercials, bangladesh, representation, gender.…”
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Narratives of Malaysian identity: the Petronas television commercials of Yasmin Ahmad by Mukhtar, Aida

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A multimodal literary analysis of a television commercial by Melissa Shamini Periasamy, Gruba, Paul, Ganakumaran Subramaniam

“…As a multimodal text, a television commercial (TVC) utilises multiple modes of meaning to employ literary elements in its content. …”
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Women and New Information Technologies in the Public Broadcasting Domain: Television Commercials by Fu Lequn

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Sociocultural comparison of gender-role portrayals in Malaysia and Singapore television commercials. by Lee, Boon Ling., Phua, Eleanor Cheay Theng., Yee, Yun Jia.

“…This research is done to investigate the differences and similarities between the portrayal of males and females in the Television commercials of Singapore and Malaysia. A sample of commercials taped from 2 Malaysia and 2 Singapore channels were used in the research. …”
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Indonesian Tourists’ Perception regarding Singapore’s Tourism Television Commercial by Mohamad Yusuf, Edward Giordan Santoso

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A branch and bound algorithm for optimal television commercial scheduling by Lu-Wen Liao

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Effects of Honey Sales Performed via Television Commercials on Consumers’ Buying Behavior by Dilek Kabakcı, Soner Çankaya, Gökhan Akdeniz, Engin Derebaşı

“…It was found that 5.83% of consumers bought honey through television commercials, and the education, income, gender and number of individuals in their households have an effect on the tendency to buy honey. …”
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The Use of Anglicisms in Spanish Television Commercials of Cosmetics, Hygiene and Personal Care Products by María Jesús Rodríguez-Medina

“… This paper analyses the use of English in Spanish television commercials, since no scientific studies have been carried out so far in this field. …”
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Sexual Content in Chinese and British Television Commercials:A Cross-Cultural Comparison by Ye Hao

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A content analysis of cultural values in Thai award-winning Television commercials. by Nguyen, Binh Phuong Vu.

“…In view of the rising status of Thailand in the world of advertising, this study explores the portrayal of Thai cultural values in its Cannes-winning television commercials from 2003 to 2008 by using qualitative content analysis, based on the cultural theoretical perspective by Komin (1991) with two additional values identified by Punyapiroje and Morrison (2007). …”
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The "Cantankerous Old People" Next Door: How Old Age Is Represented in Serbian Television Commercials by Ljubica Milosavljević

“…This paper is the result of a three-month monitoring of Serbian television commercials which aimed to study the way elderly people are represented in the media. …”
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The "Cantankerous Old People" Next Door : How Old Age Is Represented in Serbian Television Commercials by Ljubica Milosavljević

“…This paper is the result of a three-month monitoring of Serbian television commercials which aimed to study the way elderly people are represented in the media. …”
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The effectiveness of television commercial toward Malaysian Audiences' Behavior / Amirul Asyraf Azman by Azman, Amirul Asyraf

“…Television commercial is one of the medium in promoting product, brand, and also create awareness towards audiences. …”
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Croatian fan scene: Football in television beer commercials by Biti Ozren

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Diegetic and non-diegetic surprises, and their effect on liking, long-term recall and comprehension in narrative television commercials by Jaime López-Díez, Jesús Bermejo-Berros

“…In order to test these types of surprises with complete and homogeneous stories in terms of duration, and to show many of these types of surprises to each participant, 16 narrative television commercials (M=40,68 seconds) were used as stimuli in this study. …”
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