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    Brand Management : A theoretical and practical approach / by Riezebos, H. J., 1960-, author 301959, Kist, Bas, author 299928, Kootstra, Gert, author 301964

    Published 2003
    “…Brand Management: A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands. …”
    text
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