Optimising publicity: towards a theoretical model by Ndojisile Theys, André van Deventer, Dalmé Mulder

“…A literature review as a non-empirical and qualitative research design was undertaken to develop a theoretical model that can assist marketing communication practitioners in optimising the use of publicity in the marketing communication mix. …”
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Process Approach in the Management of the Organization: Theoretical Aspect by A. Krylova

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Brand-Management Theoretical Principles in Music Business by Катерина Данілова, Оксана Крупа

“…The purpose of the article is to substantiate the theoretical foundations of brand management in the organization of the music business for increasing the music artists' competitiveness and their promotion effectiveness in the music market. …”
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Theoretical Aspects of the Concept of Value Chain Management by A. P. Tyapukhin

“…The purpose of the study is to clarify and complement the theoretical aspects of the formation of the concept of value chain management, which provides, along with the concepts of demand chain management and supply chain management, the creation of an integral concept of chain management.Methods of research are methods of analysis and synthesis, induction and deduction, as well as classification, and tools are binary matrices providing for the joint use of two classification features.As a result of the study, flow management sequences were developed in creating the value of the end user of products and/or services and the stages of transformation of flows of various types; proposed a classification of management situations related to the creation of value; identified the main options for obtaining and assessing the value of the end user of products and/or services; disclosed are processes for optimizing the value of the end user; harmonizing the parameters of value and flows of products and/or services; disseminating and transforming the values of end-users of products and/or services.These results, when further refined, will reveal the areas of interaction between suppliers and consumers in the framework of joint management of values, requirements and supplies; Create prerequisites for improving supply chain management and logistics terminology; Organize better flow management within different chain management concepts, eliminating or reducing cross-functional and other barriers to the creation and delivery of value to end-users of products and/or services.Further areas of improvement include the establishment of harmonized definitions of value chain management, value chain management and supply chain management to provide a basic definition of chain management; clarification of essence, content, causes of occurrence and methods of reduction of barriers on trajectory of movement of flows of control objects and reduction of time for their processing, movement and transformation.…”
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THEORETICAL BASES OF THE TERRITORIES' STEADY ECONOMIC GROWTH by O. Zakirova

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Game Theoretic Honeypot Deployment in Smart Grid by Panagiotis Diamantoulakis, Christos Dalamagkas, Panagiotis Radoglou-Grammatikis, Panagiotis Sarigiannidis, George Karagiannidis

“…To solve this problem, game theoretic tools are used, considering an one-shot game and a repeated game with uncertainty about the payoff of the attacker, where the Nash Equilibrium (NE) and the Bayesian NE are derived, respectively. …”
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Theoretical Perspectives of the Socioenvironmental Conflicts in the Development Field by Ana Carolina Rodrigues, Rennan Lanna Martins Mafra

“…From this observation, this article aims to discuss the major theoretical perspectives in relation to the duality between the conflict for resources and the developmentalist argument.…”
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THE STRUCTURE OF WATER SECURITY: THE THEORETICAL AND LEGAL ASPECT by Zhatkanbaeva A.E., Jangabulova A.K., Baydeldynov D.B., Aydarkhanova K.

“…The authors made some propos-als on theoretical and practical significance by researching the current threats of external and internal character in the field of water security.…”
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An action-theoretical approach to the Happy Victimizer Pattern by Karin Heinrichs, Tobias Kärner, Hannes Reinke

“…This paper first offers an action-theoretical approach allowing reconstruction of the process of acting as well as a systematic discussion of results from two separate lines of research simultaneously: the research on patterns of moral decision-making as the HV and research on moral disengagement. …”
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Scholarship Suppression: Theoretical Perspectives and Emerging Trends by Sean T. Stevens, Lee Jussim, Nathan Honeycutt

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THEORETICAL ASPECTS OF STRATEGIC PERSONNEL MANAGEMENT RESEARCH by Наталія Стоянець, Фу Баоєр

“…Based on the theory of strategic human resource management, this paper analyzes Huawei's concepts and tools for building a strategic human resources system based on its theoretical concepts, core contents, and importance in enterprises, in order to provide some experience and enlightenment for other enterprises. …”
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PSYCHOLOGICAL ASSESSMENT OF EXTREMIST TEXTS: THEORETICAL ASPECTS by D. Berdnikov

“…The paper argues for a need to shift the emphasis from text to person when assessing suspected extremist materials. It examines theoretical rationale behind the scope, objects and objectives of psychological assessment in this category of integrated forensic investigation.…”
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Theoretical Studies of Cyanophycin Dipeptides as Inhibitors of Tyrosinases by Agnieszka Krzemińska, Natalia Kwiatos, Franciela Arenhart Soares, Alexander Steinbüchel

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An Optimality Theoretic Analysis of the Mid Tone in Isekírì by Osewa,O.R., O.O.Evbuomwan

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Information theoretic network approach to socioeconomic correlations by Alec Kirkley

“…To mitigate these issues associated with traditional spatial measures, here we view local deviations in socioeconomic variables from a topological lens rather than a spatial one, and use an information theoretic network approach based on the generalized Jensen-Shannon divergence to distinguish distributional quantities across adjacent regions. …”
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Theoretical bases of the competition and competitiveness in the market environment

“…In the conditions of universal globalization and integration of developing economy into economy of more developed countries, special value the competitive environment taking into account differentiation gets it the weakest and strengths. About theoretical judgment of a role and value of the competition, competitiveness of managing subjects speech in this publication also will go.…”
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Theoretical model for management of nursing research groups by Greici Capellari Fabrizzio, Alacoque Lorenzini Erdmann, José Luís Guedes dos Santos

“…ABSTRACT Objective: To develop a theoretical model for management of research groups in nursing graduate programs. …”
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Integrated Experimental and Theoretical Studies on an Electrochemical Immunosensor by Neda Rafat, Paul Satoh, Scott Calabrese Barton, Robert Mark Worden

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Impact of theoretical courses on physical health performance by Mohammed Zerf

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Theoretical approach to ferroelectricity in hafnia and related materials by Hugo Aramberri, Jorge Íñiguez

“…Partly because of their unconventional nature, basic questions about these materials remain open and one may wonder about the pertinence of some frequent theoretical assumptions. Here, aided by first-principles simulations, we show that, by adopting an original high-symmetry reference phase as the starting point of the analysis, we can develop a mathematically simple and physically transparent treatment of the ferroelectric state of hafnia. …”
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