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    Determination of an optimal level of spending on television advertising by the credit card industry in Singapore by Lo, Hedrick Wing Keung, Tang, Yew Quan, Ng, Dennis Wee Han

    Published 2009
    “…In the past, advertising has been viewed as a cost. Like other type of expenses, management has subjected this function to the rigours of cost containment exercises. …”
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    Thesis
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