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    Applying strategic planning to an SME : a case study on United Bakery Supplies Pte Ltd. by Neu, Boon Ling., Chen, Wanhui., Low, Lionel.

    Published 2008
    “…Lastly, we implemented those recommendations that were within our abilities to do so and measured their effectiveness. …”
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    Final Year Project (FYP)
  20. 180

    Exploratory study on sustainability of no frills airlines in Singapore by Lin, Chuyan, See, Boon Leng, Yan, Kexin

    Published 2008
    “…In light of the emergence of No Frills airlines in Southeast Asia, our study aims to explore the sustainability of No Frills airlines in Singapore over the long run, in terms of availability of market demand and ability to adopt cost leadership positions.…”
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    Final Year Project (FYP)