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    Is saying sorry good enough? Examining the typologies of apology in organisational response during health crises by Loh, Jun Qi, Peh, Marilyn Hui-Ying, Zelani, Nur Hanisah, Rodriguez, Sarah Ann

    Published 2012
    “…Therefore, crisis communication professionals who wish to benefit from the use of the apology tool would need to utilise apology strategically, in order to achieve the desired stakeholders’ behaviour. From the findings, the Perception-Behavioural Framework of Crisis Response was refined, and the opportunities for future academic research, as well as implications for practitioners are also discussed.…”
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    Final Year Project (FYP)
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