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    Virtual human influencers in live streaming commerce on social media platforms: exploring parasocial interactions with consumers in China

    Virtual human influencers in live streaming commerce on social media platforms: exploring parasocial interactions with consumers in China by Yao, Lu, Tugiman, Nursafwah, Salehhuddin Sharipudin, Mohamad-Noor

    Published 2024
    “…Taylor's University Lakeside Campus…”
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