Integrated marketing communication campaign for Goodwood Park Hotel. by Thiang, Joy Yen Ping., Yong, Annie Ming Sy.

“…This paper seeks to contribute to the much-discussed topic of Integrated Marketing Communication (IMC) - the integration of specialized communication functions that previously operated in various degrees of autonomy.…”
Get full text

The uncertain promise of economic interdependence : a comparative case study of Europe and East Asia. by Tan, Swee Bock.

“…This thesis seeks to examine if economic interdependence is a necessary and sufficient condition for peace, and if not, what other factors could be more important. …”
Get full text

Putin-Biden summit : China's shadow looms large by Cheang, Chris

“…Russia and China, already close, appear to be getting even closer as Moscow seeks to forge a relationship with US President Biden.…”
Get full text

The Singapore code of advertising practice and some proposals for reform. by Chan, Hiang Tiak., Lim, Catherine Chui Ling., Yeo, Nellie Sok Leng.

“…The Singapore Code of Advertising Practice seeks to promote high standards of ethics in advertising by self-regulation against the background of national and international law, including the International Code of Advertising Practice published by the International Chamber of Commerce (ICC).…”
Get full text

English-Chinese bilingualism in four secondary school-types in Singapore by Chia, Su Shyng.

“…This study seeks to explore the state of English-Chinese bilingualism in secondary schools in Singapore by empirically examining the profile of ethnic Chinese students in four secondary school-types, viz. …”
Get full text

Mobile commerce in Singapore. by Goh, Jonathan Po Gin., Leow, Tze Ting., Lim, Hoon Moe.

“…This research study seeks to gauge the current receptiveness of consumers towards m-commerce; to determine the concerns consumers have about m-commerce; to determine the factors that would facilitate and encourage the adoption of m-commerce; and to determine the kind of mobile Internet services that appeal to consumers.…”
Get full text

Factors influencing behavioural intention to use for E-government websites by Chan, Sook Yin, Chew, Christina Chun Jun, Lam, Kwong Fai

“…This paper seeks to understand factors that influence behavioural intention to use (BITU) for e-Government websites. …”
Get full text

A study on Singapore SESDAQ listed SMEs and government support : their problems and needs relating to GDAPS. by Chew, Yen Li., Lay, Wei Yen., Wong, Chui Yi.

“…In view of the significant contributions of the Small and Medium Enterprises (SMEs) to Singapore’s economy, this project addresses the dissatisfaction among SMEs, seeks to identify the problems and needs of SMEs, and to propose relevant and accurate recommendations to the government.…”
Get full text

Intangible assets in technology stocks : a Singapore perspective. by Chang, Huan Ngee., Chu, Huey Fang., Wong, Sook Ling.

“…This project seeks to measure the values of unrecorded intangibles of 24 technology firms listed in Singapore, and hence determine whether these stocks are under or over-valued. …”
Get full text

A study of the economic variable(s) driving directors' remuneration in Singapore. by Khoo, Swee Cheng., Yap, Jiann Wey.

“…This study seeks to shed some light on the economic driving force behind directors' remuneration in Singapore. …”
Get full text

Public's perception of the bus service standards in Singapore. by Quek, Boon Hwee., Tan, Yong Seng., Teng, Kelvin Hua Hon.

“…This report seeks to assess the service quality standards of Singapore's public bus services from a commuter's perspective and compares the performance of SBS Transit and TIBS, using the SERVQUAL model. …”
Get full text

Effect of ethnicity on Singapore entrepreneurs' attitudes towards internationalisation. by Chok, Ing Hwee., Tan, Daphne Siew Boey., Wong, Koon Min.

“…This study seeks to explore the influence of ethnicity on Singapore entrepreneurs' attitudes towards business internationalisation, and provide suggestions for improving the environment for business internationalisation within Singapore. …”
Get full text

Entrepreneurship : choice or compulsion? by Kee, Shu Jun., Koh, Hong Hock., Tan, Su Huey.

“…Our research paper seeks to establish a causality relationship between the poor economy and growing entrepreneurship. …”
Get full text

Lights, camera, emergency : preemptive planning for disaster relief by Weiss, Erica A

Get full text

Imaging and processing of tree trunk by Hong, Yuan Ming

“…With the appropriate processing methods and algorithms, it is possible to derive the approximate distance an object is buried underneath the surface based on the reflection wave detected. GPR has since been explored further due to their non-invasive properties which can help monitor infrastructures and the environment. …”
Get full text

The Greek unions and the economy : a perspective. by Goh, Qianlei., Teo, Yi Qi., Loh, Candy Shu Ying.

“…The conclusion is that the objectives of clientelism, where the trade unions and government have been micro-biased and are focused on self-interest, have hampered the development of the political and economic situation in Greece. …”
Get full text

Lexical stress perception : a case study on Tamil-English bilinguals by Lim, Samantha JieYing

“…Interestingly, this difficulty has been shown to persist in some cases with bilinguals where one of the native languages contained stress (Doupoux et al., 2010). …”
Get full text

Green bonds : an introduction to a new market based approach in solving the regional haze crisis by Chew, John Han Hui, Chin, Yin Chai, Han, Kai Jie

“…However, the extent of success of these measures has been limited as evidenced from the recurrence of the haze problem over the years; most recently in 2013. …”
Get full text

Explicating problematic social network sites use: A review of concepts, theoretical frameworks, and future directions for communication theorizing by Lee, Edmund Wei Jian, Ho, Shirley S., Lwin, May Oo

“…Yet, this nascent area of research is marked by some deficiencies in existing theoretical paradigms. This article seeks to review the state of research in problematic SNSs use—broadly with a specific focus on adolescents—and identify key areas of research for future scholarly work. …”
Get full text
Get full text

Elucidating the role of metabolic changes in modulating cell fate following treatment with anti-mitotic drugs by Wong, Alex Xing Fah

“…Anti-mitotic drugs are the most-commonly utilised class of chemotherapeutic agents that are administered as first-line therapy; however, their clinical success has been impeded by chemoresistance and disease relapse. …”
Get full text
Get full text