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When advertising goes tribal green : a study on socialisation's role in green consumer behaviour.
Published 2013“…Overall, emotional advertising appeals for green products were preferred by shoppers with various hedonic motivations as compared to management advertising appeals. Specifically, when ‘Adventure’ and ‘Idea’ motivation combined with emotional advertising appeals, it enhanced consumer’s information processing and purchase intention. …”
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Final Year Project (FYP) -
122
The rise and fall of ‘girlsdrinkdiaries.com’: Dilemmas and opportunities when creating online forums to investigate health behaviour
Published 2014“…This paper explores the potential dilemmas and opportunities for setting up online discussion forums when undertaking research on health-related behaviour. …”
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123
Beowulf opera scenes: classroom music pedagogy and knowledge when composing an opera with primary-school children
Published 2024Journal article -
124
When should lockdown be implemented? Devising cost-effective strategies for managing epidemics amid vaccine uncertainty
Published 2024“…Furthermore, we show how uncertainty in these quantities can be accounted for when deciding which interventions to introduce. This research highlights the benefits of policy makers being explicit about the precise objectives of introducing interventions. …”
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125
Is self-explanation better than explaining to a fictitious student when learning from video lectures?
Published 2022“…It is unclear whether explaining to oneself (self-explanations) is more beneficial than explaining to a peer (instructional explanations). The benefits of writing instructional explanations on learning performance were not consistently found across diverse areas. …”
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Journal Article -
126
A methodology to evaluate the effectiveness of designers’ cognitive process when using multi-user virtual reality
Published 2022“…This paper proposed the mixed-mode methodology to evaluate the effectiveness of the cognitive process when using Multi-user Virtual Reality (VR) in the design review sessions. …”
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What Do We Mean When We Write About Ethics, Equity, and Justice in Engineering Design?
Published 2024“…We conduct a review of three leading scholarly engineering design venues to investigate how, when, and why these terms — “ethics,” “equity,” and “justice,” and variations — appear in the engineering design literature and what scholars mean when they use them. …”
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129
What Do We Mean When We Write About Ethics, Equity, and Justice in Engineering Design?
Published 2024“…We conduct a review of three leading scholarly engineering design publications to investigate how, when, and why these terms—“ethics,” “equity,” and “justice,” and variations—appear in the engineering design literature and what scholars mean when they use them. …”
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130
When doing more requires knowing more : explaining the intention to seek procedural information about recycling
Published 2020Get full text
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131
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132
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133
A decade after the first full human genome sequencing : when will we understand our own genome?
Published 2013Get full text
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134
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Feasibility study of 3D-printing two-dimensional metallic materials
Published 2018Get full text
Final Year Project (FYP) -
136
Influences of country of origin (COO), branding, and ethnocentrism on product evaluation : a case study of the Malaysian consumer attitude towards foreign and domestic cars.
Published 2008“…This study investigates the degree of influence of country of origin (COO), global branding, and ethnocentrism on Malaysians’ preference of cars. The research was primarily based in Malaysia but a secondary research was also carried out in Singapore, with the purpose of examining the differences in attitudes between the two groups of people.…”
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Final Year Project (FYP) -
137
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Hi dad, welcome to Facebook : how the intimacy of a parent-child relationship is affected when both are users of Facebook.
Published 2009Get full text
Final Year Project (FYP) -
139
ASIC implementation of a high speed and low power scalar product computation unit
Published 2009Get full text
Final Year Project (FYP) -
140