Creative AI : a data-driven design approach for creative online ad optimisation using artificial intelligence and big data by Phay, Han

“…The research is structured in 7 chapters: (1) A Historical Perspective on Modern Advertising, looking at the way creative advertising agencies have evolved throughout the earlier years, (2) Present Day Advertising Technology, continuing the narrative post-internet through exploration of the advertising technology industry in present day, (3) Consumer Psychology, specifically on how creative design attributes in ads, such as visuals, text and sound, can subconsciously have an effect on humans and are important to the cause of advertising, (4) Data-driven design, a new way of looking at the digital online ad creation process, integrating big data and artificial intelligence to predict the optimal creative attributes in digital ads, (5) Multivariate Testing for Creative Optimisation, a controlled experiment to determine that generated ads do not underperform current human designed ads, (6) Translating Research into Product, where the ad agency as tech company model is brought forth through the form of a startup, and lastly (7) Future Opportunities, that identifies other areas of emerging tech and the implications on future research.…”
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Identification of novel interactions between MicroRNAs and pattern-recognition receptor signalling in dentritic cells by Pichulik, T

“…However, as outlined in Chapter 3, the data generated suggest that HIV-1 infection has little or no impact on miRNA expression. …”

Electronic structure of paramagnetic transition metal complexes by Al-Ameed, K

“…In Chapter 3, we address the question of redox-dependent spin transitions in triangular iron complexes. …”

Structural and biochemical characterisation of bacterial metallo-β-lactamases by Makena, A

“…Chapter 2 of the thesis describes the identification of a novel cephalosporinbased substrates, <b>CLS405</b>, for MBL activity and inhibition assays. …”

Emotion language in context: investigating emotion words in children’s written language and word learning by Dong, Y

“…</p> <p>To complement the corpus approach, this thesis also includes two word-learning experiments, one with adults (Chapter 4) and one with children (Chapter 5). Participants read novel adjectives in short narratives that had either neutral, negative, or positive valence. …”

Metatheoretical study of Lijphart's power sharing theory by Mafakheri, Ramin

“…Accordingly, in the first chapter on the findings, the researcher discovered the theoretical pillars and boundaries of Lijphart’s theory. …”
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The development and application of mass-spectrometry-based tools to monitor proteome remodeling in microbes by Telusma, Bertina

“…In chapters 3 and 4, I apply these methods to the methylotrophic yeast, Komagataella phaffii, which grows robustly on a diverse set of carbon sources. …”
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The Cognitive Underpinnings of Legal Complexity by Martínez, Eric

“…This thesis investigates this question using the tools of cognitive science. Chapter II approaches the question from the comprehender side, documenting the cognitive and linguistic factors that make legal documents difficult to understand for non-lawyers. …”
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中国移民在新加坡的适应与发展 ：以电视剧《雾锁南洋》为研究对象 = Chinese immigrants’ adaptation and development in Singapore : a case study of drama series The Awakening... by 刘宛姗 Low, Wan Shan

“…The Awakening was Singapore’s first full-length drama series which consisted of four chapters, chronicling the turmoil that the forefathers from China faced when they were in Singapore and the contributions they have made towards Singapore’s prosperity. …”
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Investigation on orthogonal frequency division multiplexing with index modulation by Fan, Rui

“…Throughout this thesis, the implementation complexities for the proposed schemes are analyzed in respective chapters. The theoretical analysis for the index modulation systems proposed in this thesis is conducted. …”
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Conformational changes involved in signal transduction in avian cryptochromes by Gehrckens, AS

“…The results are detailed in chapters 3 and 4. Small changes due to an applied static magnetic field were investigated in detail in chapter 4.…”

Childhood bullying and mental health: understanding risk, resilience, and the role of anti-bullying interventions by Guzman Holst, C

“…Understanding who is at greatest risk of being bullied and why is important for maximising the effect of anti-bullying interventions and safeguarding young people from deteriorating mental health outcomes. Across all chapters, this thesis uses an ecological approach to understand risk and resilience by considering the school context, peer-group relationships, and individual differences.…”

Advancements in Models and Algorithms for Management Science by Yao, Yuanfan (Evan)

“…This thesis is composed of three independent chapters, each of which proposes novel modeling insights and algorithmic solutions for real-world problems. …”
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Self-assembled structures using CABC multi-block copolymers by Zheng, Jie

“…I also introduced the motivations and purposes of Chapters 2, 3 and 4. In Chapter 2, temperature-selective radical generation from a newly designed alkyl diiodide (I–R2–R1–I) was studied. …”
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论汉魏六朝挽歌与悼亡诗的生死主题 = Theme on life and death in elegy and lament poetry of Han, Wei and six dynasties by 郑慧萍 Teh, Hui Ping

“…This paper is divided into four chapters. The first chapter explores definitions and developments of elegies and laments, their similarities and differences which set them apart from other similar texts. …”
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Synthesis and optical characterization of cadmium sulfide (CdS) single crystals for laser cooling effect by Zhang, Chiyuan

“…All the three part of the work will be illustrated and explained in details in the following chapters. Moreover, a summary and future plan is clearly stated in the end of the thesis.…”
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Structural and functional studies of C-nucleoside formation enzymes by Li, W

“…</p> <br> <p>The final experimental chapter describes the structural and functional characterization of a protein related (to ForT) from the methanopterin pathway. …”

Going on from Picasso? Late modernism and the dynamics of history by Nelson, S

“…The conditions for this kind of reorientation were historically unprecedented, grounded in the situation of the post-war United States: the advancing globalisation of the capitalist economy; the institutionalisation of modernist painting as official high culture; the political and intellectual climate of the Cold War; movements for decolonisation and advancing US neocolonialism; the demands for Civil Rights. Each of my chapters analyses a cluster of such framing factors, the legacies of which are still with us today.…”

RSS indoor localization and tracking with INS assistance by Wen, Kai

“…The results are used to calculate appropriate weight for the proposed scheme in later chapters. For the case when there is perfect knowledge of IMU orientation with respect to the navigation frame coordinates, this thesis proposes a novel weighted nonlinear RSS localization and tracking scheme that integrates INS positioning estimation projections. …”
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爱德华•卡宾塔在西方与中国 ：以《中间之性》为中心 = Edward Carpenter "the intermediate sex" and its influence in Europe and China by 杨凯莉 Yong, Kai Li

“…This thesis consists of five main chapters. The first chapter further discusses the value of this research and the significance of this topic. …”
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